top of page
Search

How to Build High-Converting Portfolio & Case Study Sections Across 40 Industries Using Brand Archetypes and Brand Vibes

  • Feb 6
  • 17 min read

Understanding Portfolio & Case Study Sections and Their Strategic Importance

How Brand Archetypes and Brand Vibes Influence Portfolio Design and Emotional Impact

The Complete Framework for Structuring, Visualizing, and Optimizing Portfolios

Founder Realities: Constraints, Trade-Offs, and Common Portfolio Mistakes to Avoid

Applying Portfolios and Case Studies Across 40 Industries with Template Guidance

How to Design High-Converting Portfolio & Case Study Sections Using Brand Archetypes and Brand Vibes (Across 40 Industries)


What Are Portfolio / Case Study Sections & Why They Matter


Portfolio or case study sections are strategically curated showcases of your work, projects, or client outcomes. While they might seem like simple galleries or collections, they are, in reality, powerful strategic tools that communicate credibility, expertise, and brand identity. How you present your portfolio reflects not just your past work but also your brand’s personality, values, and emotional tone.

Different companies approach portfolios differently: some focus purely on visual appeal, others emphasize metrics and outcomes, while some balance both to create a narrative experience that engages, educates, and inspires their target audience. These choices are highly nuanced and must align with brand identity, brand archetype, and brand vibe.


What Are Portfolio / Case Study Sections?


At their core, portfolio or case study sections are structured spaces on your website where you present your work. This can include:

  • Product collections or campaigns (fashion, retail)

  • Project highlights (design, architecture)

  • Client success stories and testimonials (services, SaaS, finance)

  • Transformational outcomes (health, coaching, fitness)

Portfolios are not just about displaying work. They are about telling a story that builds trust, demonstrates expertise, and inspires potential clients or partners to take action.

Think of a portfolio as your silent salesforce, working continuously to convince visitors of your capabilities, professionalism, and brand promise.


Why Portfolios Are Crucial for Websites

Portfolios serve multiple critical purposes.


Credibility and Trust Building

A well-presented portfolio shows your audience that you deliver results consistently. Metrics, client outcomes, and visually polished projects communicate reliability without you having to explicitly say it.

Brand Differentiation

In competitive markets, your portfolio can highlight what makes your brand unique, whether it’s your design philosophy, innovation, or customer-first approach.

User Engagement and Exploration

Portfolios encourage visitors to interact with your content, click on case studies, and explore different offerings, keeping them longer on your site. Longer engagement often correlates with higher conversion rates.

Emotional Connection

Depending on how your portfolio is presented, it can evoke specific feelings such as inspiration, confidence, curiosity, or reassurance. This is where brand archetypes and brand vibes come into play.


Different Approaches Across Companies


Companies do portfolios differently depending on industry, audience, and brand strategy.


Visual-First Approach

Fashion brands, design studios

The strategic intent is to focus on aesthetics to attract inspiration-driven audiences.

Data-Driven or Results-Oriented Approach

SaaS, finance, consulting

The strategic intent is to emphasize measurable outcomes to build credibility.

Storytelling or Narrative Approach

Wellness, coaching, creative agencies

The strategic intent is to show transformation journeys or creative process to engage emotionally.

Mixed or Hybrid Approach

Agencies, luxury brands

The strategic intent is to combine visuals, metrics, and narrative for a holistic brand experience.

Each approach requires different layouts, copy strategies, and interaction design, and the choice must align with your brand archetype and brand vibe.


Introducing Brand Archetypes and Brand Vibes

Portfolios are not neutral. They communicate your brand’s personality.

Brand Archetypes are universal personality frameworks that define your brand’s core character. For example:

  • Hero shows confidence, achievement, and inspires action

  • Creator highlights innovation and originality

  • Caregiver evokes trust, nurturing, and support

Brand Vibes are the emotional tone and atmosphere your brand projects:

  • Sophisticated communicates elegance, refinement, and a premium feel

  • Calm conveys relaxing, soothing, and reassuring energy

  • Fun feels playful, energetic, and engaging

When combined, archetype and vibe guide how your portfolio is structured, designed, and written.

Example:

A Hero paired with a confident and inspirational brand vibe portfolio, such as the Victory website template, will use bold imagery, success metrics, and motivational copy.

A Caregiver paired with a calm and soothing brand vibe portfolio, such as the Tranquility website template, will use soft colors, gentle animations, and serene storytelling.


Why This Matters to Founders

Founders often underestimate portfolios because they seem decorative. But the reality is different.

Portfolios are strategic assets that drive trust, engagement, and conversions.

They reflect brand personality and market positioning.

A poorly structured or inconsistent portfolio can confuse visitors and erode credibility.

Aligning portfolios with your brand archetype and brand vibe ensures emotional resonance with your ideal audience.

In short, portfolios are not optional. They are foundational to your website’s effectiveness as a growth tool


How Brand Archetypes and Brand Vibes Shape Your Portfolio

Portfolios are not just a collection of projects. They are a reflection of your brand’s personality and the emotional experience you want to create for your audience. How your portfolio is perceived depends on two key layers of brand strategy.

Brand Archetype defines the core character of your brand.

Brand Vibe defines the emotional tone and atmosphere your brand communicates.


When portfolios are aligned with archetype and vibe, they evoke specific emotions, strengthen trust, and guide user decisions. Misalignment, however, can confuse visitors and dilute your brand message.


The 12 Brand Archetypes and Their Portfolio Influence

Each archetype brings a unique lens to portfolio design and storytelling.


Showcases bold, disruptive, rule-breaking work. Features edgy visuals, unconventional layouts, and provocative narratives.

Excitement, rebellion, empowerment, fearlessness


Highlights relatable, down-to-earth projects. Uses authentic photography and straightforward storytelling.

Trust, approachability, relatability


Focused on innovation and originality. Includes unique layouts, interactive elements, and visually striking work.

Inspiration, creativity, curiosity


Showcases success stories, impactful results, and achievements. Uses bold imagery and measurable outcomes.

Confidence, motivation, admiration


Highlights diverse projects, adventurous journeys, or global initiatives. Uses immersive visuals and dynamic storytelling.

Curiosity, freedom, excitement


Emphasizes expertise, research, and insight. Includes case studies with detailed analysis and knowledge sharing.

Trust, intelligence, credibility


Shows transformative results or before-and-after work. Uses storytelling to demonstrate change and possibility.

Wonder, hope, inspiration


Uses simple, clean layouts with joyful, positive imagery. Showcases projects that evoke simplicity and purity.

Comfort, optimism, peace


Emphasizes beauty, emotion, and connection. Includes visually sensual, aesthetically pleasing work.

Affection, admiration, warmth


Displays premium, high-impact projects. Prioritizes structure, authority, and refined presentation.

Respect, trust, confidence


Focuses on supportive, nurturing work. Showcases testimonials and outcomes that demonstrate care.

Reassurance, empathy, reliability


Presents work with humor, fun, or playful creativity. Uses bold visuals and unexpected storytelling.

Joy, engagement, amusement


The archetype determines how work is framed, from bold and dynamic to serene and nurturing. Portfolios are not one-size-fits-all. They must match the core character of your brand.

The 10 Brand Vibes and Emotional Resonance

Brand vibes layer on top of archetype, influencing how your portfolio feels to a visitor.


Bright colors, cheerful imagery, lighthearted copy

Positivity, optimism, friendliness


Warm tones, approachable visuals, intimate narratives

Comfort, trust, connection


Elegant typography, minimalistic layouts, curated imagery

Luxury, credibility, refinement


Darker tones, abstract visuals, teasing copy

Intrigue, curiosity, allure


User-focused storytelling, community-driven projects

Belonging, empathy, relatability


Thoughtful content, contemplative visuals, layered storytelling

Reflection, trust, insight


International projects, diverse imagery, cross-cultural storytelling

Expansiveness, inclusivity, aspiration


Playful visuals, interactive elements, humorous narratives

Engagement, excitement, joy


Highlighted visuals, accents, dynamic animations

Attention, fascination, delight


Data-driven case studies, infographics, structured narratives

Credibility, trust, insight

While the archetype defines who your brand is, the vibe defines how that personality is experienced emotionally.

For example:

A Hero paired with Sophistication feels bold, structured, and aspirational.

A Creator paired with Fun feels vibrant, experimental, and playful.

A Caregiver paired with Cozy feels warm, nurturing, and reassuring.


Mapping Archetypes and Vibes for Portfolios


To create emotionally resonant portfolios, founders should think of

archetype and vibe as a two-axis system.

  • Choose your brand archetype as the core character of your brand.

  • Select your brand vibe as the emotional tone you want your audience to feel.

  • Design accordingly by applying layout, copy, visuals, and interactions to match this combination.


Practical Example Using BB Templates:

The Influence website template uses a sophisticated, empowering tone with curated collections, clean grid layouts, high-quality imagery, and subtle hover effects. The emotional impact is trust, professionalism, and authority.


The Tranquility website template reflects a Caregiver paired with a calm, soothing brand vibe through minimalist layouts, gentle animations, and soft color palettes. The emotional impact is relaxation, reassurance, and comfort.


Why This Matters for Founders


Understanding brand archetypes and brand vibes in portfolios allows founders to avoid generic or misaligned portfolio presentations.

It enables the creation of cohesive, emotionally resonant experiences that reflect brand values.

It aligns portfolio storytelling with sales and growth objectives.

It ensures every case study or project communicates the right emotional message.

Without this alignment, portfolios risk confusing visitors, weakening credibility, and diminishing engagement.


The Complete Framework to Create Your Portfolio/Case Studies Section


A portfolio is more than a gallery of work—it’s a strategic tool to communicate brand identity, establish credibility, and drive engagement. Done right, it converts visitors into clients, strengthens trust, and reinforces your brand archetype and brand vibe.


This framework covers everything founders need to design, structure, and optimize a portfolio: layout, visuals, copy, interactive elements, strategic placement, and long-term benefits. No external resources are required—everything can be implemented using your Business Broadcast templates.


1. Strategic Purpose of a Portfolio

Before creating your portfolio, understand its why:

  • Showcase Capability – Highlight the breadth and depth of your work.

  • Build Credibility – Real projects with results demonstrate reliability.

  • Engage Visitors – Interactive layouts invite exploration.

  • Reflect Brand Identity – Align visuals, copy, and structure with your archetype and vibe.

  • Support Sales Goals – Portfolios act as silent salespeople, influencing decisions through proof of work.


Portfolios are strategically placed storytelling tools within your website journey.

2. Structural Framework for Portfolios


Every effective portfolio follows a clear structure.

A. Placement & Navigation

  • Position under a Portfolio / Case Studies tab in your main menu.

  • Optionally feature a preview or “highlight” section on your homepage.

  • Ensure easy filtering if showcasing multiple collections or industries.

B. Layout & Visual Hierarchy

Key Principle: Visual hierarchy guides the visitor’s eyes from most important/impressive work → supporting details → call to action.


3. Content Elements for Portfolios


A strong portfolio combines visuals and copy strategically.

A. Project Imagery

  • Use high-quality, on-brand visuals.

  • Match visuals to archetype + vibe:

    • Hero + Confident: Bold, action-oriented images

    • Caregiver + Calm: Soft, serene visuals

    • Creator + Innovative: Unique, artistic layouts

  • Include hover effects or subtle animations for interaction.

B. Copy & Storytelling

  • Project Titles: Short, clear, and intriguing.

  • Brief Description: Summarize objective, approach, and outcome.

  • Results / Metrics: Whenever possible, include measurable impact (sales, engagement, reach).

  • Testimonials / Quotes: Add social proof to reinforce credibility.

C. Interactive Features

  • Hover Animations: Highlight key projects dynamically.

  • Click-to-Expand / Modal Views: Show full details without leaving the page.

  • Filters & Tags: Enable visitors to explore by category, service, or industry.

  • Links to Case Study Pages: Deep-dive storytelling for high-value projects.


4. Copy + Visual Synergy

  • Consistent Typography: Align fonts with brand personality.

  • Color Palette: Reflect brand vibe—vibrant, calming, or luxurious.

  • Spacing & Alignment: Maintain visual clarity, avoid clutter.

  • Content Flow: Balance text with visuals to tell a story rather than just display work.

The portfolio should feel like a curated exhibition—not an endless gallery. Less is often more if it communicates your brand effectively.

5. Usage & Placement Across the Site

  • Homepage Teaser: Highlight signature projects to capture attention.

  • Portfolio / Case Studies Page: Full collection with filters, details, and CTAs.

  • Service Pages: Embed relevant projects to showcase domain expertise.

  • About / Story Page: Include key projects that reflect brand journey and values.

Visitors should see proof of your brand’s promise wherever it matters most.

6. Long-Term Benefits of a Strategic Portfolio

  • Stronger Brand Recall: Aligns visuals, stories, and emotional tone to archetype + vibe.

  • Enhanced Credibility: Showcasing real work builds trust with prospects.

  • Sales Enablement: Converts curiosity into inquiries or purchases.

  • SEO Value: Indexed project pages with content-rich case studies improve search rankings.

  • Scalability: Easily updated as your brand grows—new projects, refined messaging, evolving visuals.

  • Portfolio as Content Hub: Can double as blog content, lead magnets, or case studies for email campaigns.


7. Founder Checklist for Portfolio Creation

Identify archetype + vibe for portfolio alignment


Curate 6–12 signature projects (quality over quantity)

Decide layout: grid, category-based, or case-study-heavy

Create visual assets and copy that reinforce brand personality

Add interactive features: hover, filters, modals

Embed results/metrics and testimonials for social proof

Strategically place CTAs to encourage engagement and inquiries

Test responsiveness for mobile and tablet views


8. Leveraging Business Broadcast Templates

Your six BB templates already incorporate the above framework:

Template

Archetype

Vibe

Portfolio Strengths

Influence website template

Influencer

Sophisticated & Empowering

Grid layout, curated collections, hover effects

Revolution website template

Revolutionary

Dynamic & Bold

Thematic categories, interactive case studies

Victory website template

Hero

Confident & Inspirational

Success metrics, motivational imagery, clear navigation

Alchemy website template

Creator

Innovative & Artistic

Artistic layouts, hover animations, creative typography

Authenticity

https://www.brandbusinessboundless.com/product-page/authority-website-template



Everyman

Genuine & Trustworthy

Real-life imagery, honest testimonials, simple layouts

Tranquility website template

Caregiver

Calm & Soothing

Minimalist layout, gentle animations, soft palette


Using these templates ensures all strategic elements—structure, visuals, copy, interactions—are pre-aligned with brand personality, saving time, resources, and reducing errors.

The Non-Negotiable Founder Reality – Constraints, Trade-Offs & Common Mistakes

Even with a perfect blueprint for portfolio and case studies, many websites fail in execution. The missing piece is understanding the non-negotiable realities of being a founder: trade-offs, alignment challenges, and strategic prioritization.

This part ensures founders avoid common pitfalls, save time and money, and make decisions that scale, without diluting their brand essence.


Why Websites Fail Despite a Strong Framework


Many founders know the theory but stumble on execution realities.

  • Overcomplicating DesignExcessive visuals, animations, or case studies that confuse visitors.

  • Mixed Brand SignalsInconsistent brand archetype or brand vibe across pages undermines credibility.

  • Neglecting Strategic PlacementPortfolio positioned without thought to the user journey fails to convert.

  • Analysis ParalysisWaiting for perfect content before launch delays results.

  • Ignoring Technical ConstraintsSlow-loading images, non-responsive layouts, or broken interactivity frustrate users.



Trade-Offs Founders Must Consciously Choose

Every founder must make deliberate trade-offs. Here’s what matters most.


Clarity vs Creativity

Clarity ensures the user instantly understands your offering.

Creativity adds brand personality and memorability.

Always prioritize clarity in portfolio structure, navigation, and project storytelling, then layer creativity strategically.

Expression vs Speed

Expression includes custom graphics, detailed case studies, and interactive elements.

Speed enables faster launches to start gathering leads, sales, and feedback.

Launch quickly with a minimum viable portfolio. Iterate on visuals and interactions based on real-world usage.

Brand Depth vs Immediate Conversion

Brand Depth reinforces brand archetype, brand vibe, and emotional storytelling.

Immediate Conversion focuses on clear CTAs, direct inquiries, or purchases.

Your portfolio should reflect brand depth without losing sight of conversion opportunities.

What Happens When Key Elements Are Mismanaged

Problem

Impact

Founder Solution

Archetype is unclear

Portfolio feels generic and weakens brand recall

Define your brand archetype before designing the portfolio and align visuals, copy, and layout

Vibe is mixed unintentionally

Confuses users and creates inconsistent emotional response

Choose one dominant brand vibe per section and maintain consistency

Different pages contradict each other

Reduces trust and erodes authority

Lock structural and content rules early and avoid ad-hoc design variations

What Not to Optimize Early

Founders often over-optimize small details prematurely. Avoid these early-stage pitfalls.

  • Pixel-Perfect AnimationsFocus on layout, content clarity, and messaging first.

  • Endless Project Filtering OptionsStart with core categories and expand later.

  • Advanced Interactive FeaturesHover effects, modals, or parallax can come after launch.

  • Full Analytics TrackingImplement basic tracking first and refine metrics after initial engagement.

Early optimization often delays launch and increases costs without measurable gains.

What Must Be Locked Before Scaling

Certain elements must be finalized before scaling your portfolio or website.

  • Brand Archetype and Brand VibeThese anchor your portfolio design, copy, and visuals.

  • Core Projects and Case StudiesEnsure your most impressive work is ready and formatted.

  • Content and MessagingProject descriptions, results, and testimonials must be clear and consistent.

  • Portfolio Layout and NavigationDecide between grid-based, category-based, or case-study-heavy structures.

  • Primary CTAsEvery portfolio page should have a clear next step.

Lock these elements before investing in additional features, design iterations, or scaling content.

Decision Framework for Founders

When in doubt, ask yourself.


Does this decision enhance clarity or distract from it?

Does it support my brand archetype and brand vibe consistently?

Will it help my visitor take the desired action faster?

Am I over-optimizing a detail that can wait until post-launch?

Does this scale well with future additions to my portfolio?


Prioritize alignment, clarity, and launch-readiness over perfection.

The Strategic Advantage

Understanding and implementing these non-negotiable realities gives founders:

  • Time SavingsAvoid unnecessary redesigns or misaligned iterations.

  • Cost EfficiencyReduce wasted investment in features or visuals that don’t convert.

  • Brand AuthorityEnsure the portfolio communicates the brand effectively, reinforcing your brand archetype and brand vibe.

  • Execution SanityGain confidence to launch, iterate, and scale without losing direction.


Below is industry-by-industry guidance to help founders avoid guesswork.


Apparel and Fashion (Activewear, Footwear, Bags)

Website Nature: Visual-first, aspiration-led, fast scanning

Must-Haves: Lookbooks, collections, lifestyle imagery, social proof

Portfolio Focus: Collections, campaigns, styling contexts

Common Archetypes: Creator, Lover, Explorer

Common Brand Vibes: Sparkly, Sophistication, Sunshine

Template Direction: Influence Broadcast or Alchemy Broadcast


Art and Design (Architecture, Jewelry)

Website Nature: Curated, intentional, gallery-like

Must-Haves: Project stories, design philosophy, process visuals

Portfolio Focus: Before-and-after, material choices, conceptual rationale

Common Archetypes: Creator, Magician, Sage

Common Brand Vibes: Deep, Mysterious, Sophistication

Template Direction: Alchemy Broadcast


Analytics and Software / SaaS

Website Nature: Clarity-driven, proof-oriented

Must-Haves: Use cases, metrics, workflows, integrations

Portfolio Focus: Case studies with outcomes, dashboards, ROI

Common Archetypes: Sage, Ruler

Common Brand Vibes: Intelligent, Global

Template Direction: Victory Broadcast


Automotive and Motorbikes

Website Nature: Power and performance storytelling

Must-Haves: Specs, performance visuals, engineering credibility

Portfolio Focus: Models, builds, customization stories

Common Archetypes: Hero, Explorer

Common Brand Vibes: Sophistication, Global

Template Direction: Victory Broadcast


Baby Products

Website Nature: Emotionally reassuring, trust-first

Must-Haves: Safety proof, testimonials, certifications

Portfolio Focus: Real families, real usage, social trust

Common Archetypes: Caregiver, Innocent

Common Brand Vibes: Cozy, Connection

Template Direction: Tranquility Broadcast


Beauty and Personal Care

Website Nature: Sensory, benefit-led, aspirational

Must-Haves: Ingredient transparency, results, routines

Portfolio Focus: Transformations, routines, influencer use

Common Archetypes: Lover, Magician

Common Brand Vibes: Sparkly, Sophistication

Template Direction: Influence Broadcast


Business Consulting and Services

Website Nature: Authority-first, structured, confident

Must-Haves: Frameworks, testimonials, outcomes

Portfolio Focus: Client success stories, strategic wins

Common Archetypes: Sage, Ruler

Common Brand Vibes: Intelligent, Deep

Template Direction: Victory Broadcast


Coaching and Education Services

Website Nature: Trust-building, clarity-driven

Must-Haves: Methodology, transformation stories

Portfolio Focus: Student outcomes, journeys, milestones

Common Archetypes: Caregiver, Sage

Common Brand Vibes: Connection, Deep

Template Direction: Authenticity Broadcast


Content and Media

Website Nature: Editorial, credibility-rich

Must-Haves: Published work, reach metrics, collaborations

Portfolio Focus: Campaigns, content formats, audience impact

Common Archetypes: Creator, Jester

Common Brand Vibes: Fun, Global

Template Direction: Influence Broadcast


E-commerce and Retail

Website Nature: Conversion-optimized, fast

Must-Haves: Product proof, reviews, visuals

Portfolio Focus: Collections, drops, campaigns

Common Archetypes: Lover, Everyman

Common Brand Vibes: Sunshine, Sparkly

Template Direction: Influence Broadcast


Finance, Banking and Investment

Website Nature: Trust-heavy, credibility-first

Must-Haves: Compliance, authority signals

Portfolio Focus: Case outcomes, asset performance narratives

Common Archetypes: Ruler, Sage

Common Brand Vibes: Sophistication, Intelligent

Template Direction: Victory Broadcast


Food and Beverage

Website Nature: Sensory, story-driven

Must-Haves: Origin stories, ingredients, experiences

Portfolio Focus: Menus, launches, partnerships

Common Archetypes: Lover, Innocent

Common Brand Vibes: Cozy, Sunshine

Template Direction: Influence Broadcast


Gaming and Entertainment

Website Nature: Energetic, immersive

Must-Haves: Trailers, worlds, fandom cues

Portfolio Focus: Titles, characters, story arcs

Common Archetypes: Outlaw, Jester

Common Brand Vibes: Fun, Sparkly

Template Direction: Revolution Broadcast


Health and Wellness

Website Nature: Calm, credibility-driven

Must-Haves: Certifications, outcomes, guidance

Portfolio Focus: Client transformations, ethically framed

Common Archetypes: Caregiver, Innocent

Common Brand Vibes: Cozy, Deep

Template Direction: Tranquility Broadcast


Law and Legal Tech

Website Nature: Structured, authoritative

Must-Haves: Practice areas, proof of competence

Portfolio Focus: Case types, outcomes, precedents

Common Archetypes: Ruler, Sage

Common Brand Vibes: Sophistication, Intelligent

Template Direction: Victory Broadcast


Leisure, Travel and Tourism

Website Nature: Experience-led, emotional

Must-Haves: Visual storytelling, itineraries

Portfolio Focus: Destinations, guest stories

Common Archetypes: Explorer, Lover

Common Brand Vibes: Sunshine, Global

Template Direction: Influence Broadcast


Luxury Goods and Watches

Website Nature: Minimal, prestige-focused

Must-Haves: Craft, heritage, scarcity

Portfolio Focus: Collections, craftsmanship stories

Common Archetypes: Ruler, Lover

Common Brand Vibes: Sophistication, Mysterious

Template Direction: Alchemy Broadcast


Manufacturing and Robotics

Website Nature: Technical clarity

Must-Haves: Specs, engineering proof

Portfolio Focus: Deployments, systems, performance

Common Archetypes: Sage, Creator

Common Brand Vibes: Intelligent, Global

Template Direction: Victory Broadcast


Pet Products and Services

Website Nature: Warm, community-led

Must-Haves: Safety proof, testimonials

Portfolio Focus: Real pets, real stories

Common Archetypes: Caregiver, Everyman

Common Brand Vibes: Cozy, Connection

Template Direction: Authenticity Broadcast



Real Estate

Website Nature: Trust-led, location-driven, decision-heavy

Must-Haves: Property visuals, credibility signals, market expertise, testimonials

Portfolio Focus: Sold properties, development projects, client success stories, before-and-after transformations

Common Archetypes: Ruler, Explorer

Common Brand Vibes: Sophistication, Global

Template Direction: Victory Broadcast or Influence Broadcast


Retail (Non-Ecommerce)

Website Nature: Location- and brand-driven

Must-Haves: Store experiences, products

Portfolio Focus: Visual merchandising

Common Archetypes: Everyman, Lover

Common Brand Vibes: Sunshine, Connection

Template Direction: Influence Broadcast


Security & Safety Services

Website Nature: Serious, reassurance-first

Must-Haves: Certifications, trust signals

Portfolio Focus: Deployments, risk mitigation

Common Archetypes: Hero, Ruler

Common Brand Vibes: Deep, Intelligent

Template Direction: Victory Broadcast


Sports & Recreation

Website Nature: Energy-driven

Must-Haves: Community, performance

Portfolio Focus: Events, athletes, outcomes

Common Archetypes: Hero, Explorer

Common Brand Vibes: Fun, Sunshine

Template Direction: Victory Broadcast


Technology Platforms & Virtual / Augmented Reality

Website Nature: Futuristic, experiential

Must-Haves: Demos, vision

Portfolio Focus: Use cases, immersive examples

Common Archetypes: Magician, Creator

Common Brand Vibes: Mysterious, Global

Template Direction: Revolution Broadcast


Transportation & Aviation

Website Nature: Reliability-first

Must-Haves: Safety proof, scale

Portfolio Focus: Fleet, routes, operations

Common Archetypes: Ruler, Explorer

Common Brand Vibes: Global, Sophistication

Template Direction: Victory Broadcast


Wedding Planning & Events

Website Nature: Emotional, romantic

Must-Haves: Visual storytelling

Portfolio Focus: Past weddings, themes

Common Archetypes: Lover, Creator

Common Brand Vibes: Sparkly, Connection

Template Direction: Influence Broadcast



Agriculture & Climate

Website Nature: Purpose-driven

Must-Haves: Impact data, transparency

Portfolio Focus: Projects, outcomes

Common Archetypes: Caregiver, Sage

Common Brand Vibes: Deep, Global

Template Direction: Authenticity Broadcast



Banking & Asset Management

Website Nature: Conservative, trust-led

Must-Haves: Governance, track record

Portfolio Focus: Asset classes, performance stories

Common Archetypes: Ruler, Sage

Common Brand Vibes: Sophistication, Intelligent

Template Direction: Victory Broadcast


Bedding & Home Furnishing

Website Nature: Comfort-first

Must-Haves: Materials, lifestyle visuals

Portfolio Focus: Styled spaces

Common Archetypes: Caregiver, Lover

Common Brand Vibes: Cozy, Sophistication

Template Direction: Tranquility Broadcast


Energy & Infrastructure

Website Nature: Impact and scale

Must-Haves: Compliance, long-term vision

Portfolio Focus: Projects, infrastructure builds

Common Archetypes: Ruler, Sage

Common Brand Vibes: Global, Deep

Template Direction: Victory Broadcast


Florists & Gifting

Website Nature: Emotional, aesthetic

Must-Haves: Visuals, occasions

Portfolio Focus: Arrangements, events

Common Archetypes: Lover, Creator

Common Brand Vibes: Sparkly, Sunshine

Template Direction: Influence Broadcast



Health / Medical Devices

Website Nature: Evidence-based

Must-Haves: Certifications, data

Portfolio Focus: Clinical use cases

Common Archetypes: Sage, Caregiver

Common Brand Vibes: Intelligent, Deep

Template Direction: Victory Broadcast


Insurance

Website Nature: Reassurance-first

Must-Haves: Simplicity, clarity

Portfolio Focus: Claims handled, scenarios

Common Archetypes: Caregiver, Ruler

Common Brand Vibes: Connection, Intelligent

Template Direction: Authenticity Broadcast


Interior Designing

Website Nature: Visual storytelling

Must-Haves: Projects, mood boards

Portfolio Focus: Before–after, concepts

Common Archetypes: Creator, Lover

Common Brand Vibes: Sophistication, Deep

Template Direction: Alchemy Broadcast


Journalism & Media Publishing

Website Nature: Credibility-driven

Must-Haves: Published work, reach

Portfolio Focus: Investigations, stories

Common Archetypes: Sage, Everyman

Common Brand Vibes: Intelligent, Global

Template Direction: Authenticity Broadcast


Nonprofit & Social Enterprises

Website Nature: Mission-led

Must-Haves: Transparency, outcomes

Portfolio Focus: Impact stories

Common Archetypes: Caregiver, Innocent

Common Brand Vibes: Connection, Deep

Template Direction: Authenticity Broadcast


Outdoor Equipment & Adventure Gear

Website Nature: Rugged, aspirational

Must-Haves: Field testing, durability

Portfolio Focus: Expeditions, use cases

Common Archetypes: Explorer, Hero

Common Brand Vibes: Global, Sunshine

Template Direction: Victory Broadcast


Personal Training & Fitness Services

Website Nature: Motivation-first

Must-Haves: Results, credibility

Portfolio Focus: Client journeys

Common Archetypes: Hero, Caregiver

Common Brand Vibes: Fun, Connection

Template Direction: Victory Broadcast


Supply Chain & Logistics

Website Nature: Operational clarity

Must-Haves: Capabilities, scale

Portfolio Focus: Network, performance metrics

Common Archetypes: Ruler, Sage

Common Brand Vibes: Global, Intelligent

Template Direction: Victory Broadcast


Advertising & Creative Agencies

Website Nature: Idea-led, bold

Must-Haves: Work, thinking, outcomes

Portfolio Focus: Campaigns, concepts

Common Archetypes: Creator, Outlaw

Common Brand Vibes: Fun, Sparkly

Template Direction: Revolution Broadcast









 
 
 

Recent Posts

See All

Comments

bottom of page