1. AI-Powered Personalization – Spotify Wrapped & Netflix Personalized Trailers Spotify Wrapped and Netflix Personalized Trailers use AI to tailor content to each user’s preferences, creating a highly personalized experience. Hyper-relevance makes users feel seen, boosting engagement, sharing, and loyalty. Brand Archetype:   Magician  – transforming ordinary experiences into something magical and surprising through technology. Brand Vibe:   Intelligent + Deep  – clever use of