Zola - All The Days
By acknowledging that the average engagement period now spans 18 to 24 months, Zola recognizes the importance of celebrating not just the wedding day but all the days leading up to it, resonating deeply with modern couples.
The campaign's standout feature is its authentic portrayal of the wedding planning process, capturing both the joyous and challenging moments that couples encounter.
The campaign primarily targets engaged couples embarking on their wedding planning journey, offering them relatable content and practical tools to navigate the process.
TARGET AUDIENCE
About the
Campaign -
By acknowledging that the average engagement period now spans 18 to 24 months, Zola recognizes the importance of celebrating not just the wedding day but all the days leading up to it, resonating deeply with modern couples.
Core Theme of the Campaign -
1. Celebrating Every Moment: Zola understands that wedding planning isn't just about the ceremony; it's about cherishing every step, from choosing a venue to sending out invites.
2. Relatable Content: The campaign showcases real-life scenarios, like the excitement of booking a venue or the nerves of a first dance rehearsal, making couples feel seen and understood.
3. Extended Engagement Focus: Recognizing that engagements now often last over a year, Zola emphasizes the importance of enjoying the entire planning journey, not just the wedding day.
4. Out-of-Home Advertising: By featuring relatable insights in New York City transit ads, Zola connects with urban couples, addressing their unique wedding planning experiences.
5. Inclusivity: The campaign reflects Zola's commitment to representing all couples, ensuring everyone feels included and supported in their wedding planning journey.
6. Comprehensive Tools: Beyond the campaign, Zola offers a suite of planning tools, from checklists to registries, simplifying the process for couples.
7. Emotional Connection: By highlighting both the highs and lows of planning, Zola creates an emotional bond with couples, reassuring them that their experiences are normal.
8. Empowerment: Zola empowers couples to take control of their wedding planning, providing resources and inspiration to make the journey enjoyable and personal.