YSE Beauty - Product Launch at Simkhai Fashion Show
By integrating their skincare products into the runway preparation process, YSE Beauty effectively demonstrated the practical benefits of their offerings in achieving a runway-ready complexion, thereby enhancing brand credibility and appeal.
The collaboration culminated in the introduction of YSE Beauty's latest product, "Like a Gloss," a hydrating lip gloss that added the perfect finishing touch to the runway makeup looks.
The campaign targeted fashion enthusiasts, beauty aficionados, and industry professionals keen on the latest trends in skincare and makeup, as well as consumers seeking products that deliver a natural, dewy look.
TARGET AUDIENCE
About the
Campaign -
By integrating their skincare products into the runway preparation process, YSE Beauty effectively demonstrated the practical benefits of their offerings in achieving a runway-ready complexion, thereby enhancing brand credibility and appeal.
Core Theme of the Campaign -
1. Collaboration with SIMKHAI: YSE Beauty teamed up with designer Jonathan Simkhai for his Spring/Summer 2025 show at NYFW, marking a significant entry into the fashion scene.
2. Backstage Skincare Routine: The models' skincare regimen featured YSE Beauty products, including the "Take it Off Gel-Oil Cleanser," ensuring a clean and smooth base for makeup application.
3. Expert Involvement: Renowned makeup artist Diane Kendal led the beauty team, utilizing YSE Beauty's products to achieve the desired runway look.
4. Product Launch: The event served as the launch platform for "Like a Gloss," YSE Beauty's new hydrating lip gloss, which was used to complete the models' makeup.
5. Natural Aesthetic: The collaboration emphasized a natural, dewy skin look, aligning with contemporary beauty trends that favor minimalistic and fresh appearances.
6. Social Media Engagement: YSE Beauty shared behind-the-scenes content on platforms like Instagram, providing followers with an insider's view of the preparation process and enhancing brand engagement.
7. Brand Visibility: Participating in a high-profile event like NYFW significantly boosted YSE Beauty's visibility within the fashion and beauty industries.
8. Positive Reception: The seamless integration of skincare and fashion received acclaim, highlighting the importance of skin preparation in achieving overall beauty looks.