Yara International - A Global Vision
Yara emphasizes the Earth's "pulse" as a metaphor for the planet's heartbeat, symbolizing humanity's connection to nature and the collective responsibility to protect it.
The initiative focuses on leading a food system transformation by restoring soils, reducing emissions, and improving access to healthy food.
The campaign targets farmers, agricultural stakeholders, environmental organizations, and consumers interested in sustainable food production and environmental stewardship.
TARGET AUDIENCE
About the
Campaign -
Yara emphasizes the Earth's "pulse" as a metaphor for the planet's heartbeat, symbolizing humanity's connection to nature and the collective responsibility to protect it.
Core Theme of the Campaign -
1. Climate Neutrality: Yara aims to reduce emissions across agriculture, shipping, and energy sectors to achieve climate neutrality.
2. Regenerative Agriculture: The company promotes farming practices that give back to the earth more than they take, enhancing soil health and biodiversity.
3. Prosperity: Yara focuses on improving farmers' livelihoods and increasing access to healthy food worldwide.
4. Digital Tools: Initiatives like the Atfarm app help farmers manage fields with high precision, making farming more sustainable and efficient.
5. Empowering Women in Agronomy: Yara's programs aim to attract, empower, and retain more women in agriculture, promoting gender equality in the field.
6. Recycled Packaging: The company seeks to reduce environmental impact by minimizing the use of virgin plastic in product packaging.
7. Global Collaborations: Yara partners with non-profits, experts, and organizations to amplify the impact of its sustainability initiatives.
8. Educational Programs: Through initiatives like the Yara Leadership Academy, the company enhances the leadership and business management skills of agricultural entrepreneurs.