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We Are Tilt & Collingwood Learning - Smashed online
An interesting aspect of the campaign is its emphasis on a powerful learning experience for young people, achieved through a compelling blend of education and engagement.
The campaign received prestigious recognition, securing a double Gold at the EVCOM Clarion Awards, highlighting its effectiveness in addressing the critical issue of underage drinking
Targeting - Young Individuals - by providing a robust learning resource with self-directed tools, assessments, and teacher guidance, the campaign aims to create awareness and understanding of the causes and consequences of underage drinking.
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of the campaign is its emphasis on a powerful learning experience for young people, achieved through a compelling blend of education and engagement.
Core Theme of the Campaign -
- "Smashed Online" is a global alcohol awareness initiative by "We Are Tilt" and "Collingwood Learning."
- The campaign has been impactful for over 15 years, driving behavioral change among young individuals.
- It received double Gold at the EVCOM Clari
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