Waze - Launch a New City
Instead of traditional marketing methods, Waze leveraged user-generated content and community feedback to make the campaign resonate more authentically with potential users.
The campaign features an epic advertisement that showcases the vibrant culture and landmarks of the new city, designed to attract both locals and visitors.
The primary audience includes local residents, commuters, and tourists who are looking for efficient navigation and insights into their new surroundings.
TARGET AUDIENCE
About the
Campaign -
Instead of traditional marketing methods, Waze leveraged user-generated content and community feedback to make the campaign resonate more authentically with potential users.
Core Theme of the Campaign -
1. Waze creatively combines local insights with a vibrant visual campaign to capture attention.
2. The advertisement presents a lively portrayal of the city, integrating humor and relatability.
3. It emphasizes community engagement, encouraging users to contribute their experiences and tips.
4. The campaign successfully uses social media platforms for wider reach and interaction.
5. Waze's unique selling proposition is highlighted: real-time updates from fellow drivers.
6. The campaign aims to build excitement and familiarity with the city for both newcomers and locals.
7. By focusing on user experience, it enhances the brand's image as a trusted navigation companion.
8. Ultimately, the goal is to establish Waze as an essential tool for navigating urban landscapes.