Warner Bros+Mattel - Barbie Movie
An interesting aspect was the strategic use of the "pink" theme, creating a Barbie-dominant visual presence across various platforms. The campaign extended beyond traditional advertising, incorporating Barbie sparkles on Google search results and Barbie-endorsed partnerships, making it a visually impactful and immersive experience
The campaign's highlight was the "pink movement" that surrounded the Barbie movie. Over $150 million was invested in marketing, surpassing the film's production budget. The campaign included more than a hundred bright pink branding deals, creating a Barbie-centric buzz across various platforms
Targeting - A broad audience, including Barbie enthusiasts, fans of the fashion doll, families, and Individuals of all ages. The use of nostalgic elements and the iconic Barbie brand aimed to appeal to both existing fans and create new ones
TARGET AUDIENCE
About the
Campaign -
An interesting aspect was the strategic use of the "pink" theme, creating a Barbie-dominant visual presence across various platforms. The campaign extended beyond traditional advertising, incorporating Barbie sparkles on Google search results and Barbie-endorsed partnerships, making it a visually impactful and immersive experience
Core Theme of the Campaign -
- Collaborative marketing campaign by Warner Bros and Mattel for the Barbie movie.
- Breadcrumb strategy to gradually reveal elements of the film.
- Pink movement with over $150 million spent, surpassing the production budget.
- More than a hundred bright pink branding deals and Barbie-centric partnerships.
- Immersive experience with Barbie sparkles on Google search results.
- Targeted a broad audience, including Barbie enthusiasts and families.
- Strategic use of nostalgic elements and the iconic Barbie brand.
- Campaign extended beyond traditional advertising.