VMLY&R Commerce USA - Beer Brochure
Continental brewed their brand story into a beer, creating a unique and engaging experience with 'The Beer Brochure'.
The campaign merges traditional marketing with an immersive product experience, turning a brochure into a tangible, enjoyable product.
VMLY&R Commerce USA received the B2B Sector prize at The Drum Awards for Digital Industries 2022 for this innovative 'Beer Brochure' campaign
Targeting - Primarily B2B, catering to businesses and professionals in the beverage industry.
TARGET AUDIENCE
About the
Campaign -
Continental brewed their brand story into a beer, creating a unique and engaging experience with 'The Beer Brochure'.
The campaign merges traditional marketing with an immersive product experience, turning a brochure into a tangible, enjoyable product.
Core Theme of the Campaign -
- Continental's Beer Brochure is a groundbreaking B2B campaign, fusing technology and brewing to create an interactive sales kit.
- Recognized with a prestigious award for its innovation in the B2B sector.
- The campaign stands out by transforming a brochure into a tangible product, enhancing the brand experience.
- Targeted at businesses and professionals in the beverage industry.
- Successfully integrates traditional marketing with a hands-on, immersive product experience.