visit iceland - Out of office emails
Visit Iceland's innovative approach involves creating a giant outdoor keyboard suitable for horsey typing, allowing the horses to generate personalized out-of-office responses.
The campaign's standout feature is the use of real Icelandic horses to create out-of-office messages. It combines humor and creativity to provide a memorable and engaging experience for users.
Targeting - Individuals who enjoy unconventional and humorous experiences. It appeals to those seeking a break from the routine and wish to inject a bit of fun into their out-of-office communications.
TARGET AUDIENCE
About the
Campaign -
Visit Iceland's innovative approach involves creating a giant outdoor keyboard suitable for horsey typing, allowing the horses to generate personalized out-of-office responses.
Core Theme of the Campaign -
- Visit Iceland's "OutHorse Your Email" campaign utilizes real Icelandic horses to set unique out-of-office messages.
- The campaign aims to encourage people to disconnect from work and embrace the playful nature of Icelandic horses.
- It involves a specially designed outdoor keyboard, making the process of horsey typing entertaining and visually appealing.
- Users can access the service on the campaign website to have their out-of-office messages crafted by these charming horses.
- The approach combines tourism promotion with a lighthearted and memorable digital experience.
- The campaign cleverly leverages the charm of Icelandic horses to create a distinctive and shareable marketing initiative.
- It reflects Visit Iceland's commitment to offering not just a destination but a unique and memorable experience.
- The campaign's success lies in its ability to create a connection between the beauty of Iceland and the playful interaction with its iconic horses.