Virgin Atlantic - Virgin Experience Days
By aligning with Virgin Experience Days, Virgin Atlantic extends its brand promise beyond air travel, offering customers unique and memorable experiences that cater to various interests and preferences. This strategy not only enhances customer engagement but also strengthens brand loyalty.
The campaign emphasizes the integration of Virgin Points with Virgin Experience Days, enabling members to earn up to 10 points per £1 spent. This seamless integration enhances the value of the loyalty program by providing a wide array of experiential rewards.
The campaign targets Virgin Atlantic Flying Club members and potential customers seeking unique experiences, including adventure enthusiasts, leisure seekers, and individuals looking for memorable gifts.
TARGET AUDIENCE
About the
Campaign -
By aligning with Virgin Experience Days, Virgin Atlantic extends its brand promise beyond air travel, offering customers unique and memorable experiences that cater to various interests and preferences. This strategy not only enhances customer engagement but also strengthens brand loyalty.
Core Theme of the Campaign -
1. Diverse Experience Portfolio: From supercar driving to gourmet dining, Virgin Experience Days offers over 5,000 experiences catering to a wide range of interests.
2. Earning Virgin Points: Members can earn up to 10 Virgin Points for every £1 spent on experiences, enhancing the value of their purchases.
3. Redeeming Points: Virgin Points can be redeemed for experience vouchers, with denominations starting from £10, allowing flexibility in choosing preferred activities.
4. Exclusive Collections: Curated collections, such as the Graphite and Amber Collections, provide themed experiences at various point levels, ensuring there's something for everyone.
5. User-Friendly Process: The integration between Virgin Atlantic and Virgin Experience Days platforms ensures a seamless process for earning and redeeming points.
6. Gift Options: The campaign highlights experience vouchers as ideal gifts, offering recipients a choice of memorable activities.
7. Enhanced Loyalty Program: By offering experiential rewards, Virgin Atlantic adds depth to its Flying Club program, appealing to a broader audience.
8. Brand Synergy: The collaboration reinforces Virgin's commitment to providing exceptional and diverse experiences, both in the air and on the ground.