Versace - Dylan Purple featuring Iris Law
This campaign continues Versace's tradition of featuring prominent young models, following previous collaborations with Bella Hadid and Hailey Bieber, thereby reinforcing the brand's connection to contemporary fashion icons.
The campaign's centerpiece is a visually captivating film set on a sun-drenched beach, featuring Iris Law in a purple bikini, capturing the carefree spirit of a "Versace girl summer."
- Young adults aged 18-35
- Individuals seeking a fresh, vibrant fragrance
- Fans of Versace and contemporary fashion
- Consumers looking for a scent that embodies a Mediterranean escape
TARGET AUDIENCE
About the
Campaign -
This campaign continues Versace's tradition of featuring prominent young models, following previous collaborations with Bella Hadid and Hailey Bieber, thereby reinforcing the brand's connection to contemporary fashion icons.
Core Theme of the Campaign -
1. Meet Dylan Purple: Versace's latest fragrance, Dylan Purple, is a fresh and vibrant scent that's perfect for anyone looking to capture the essence of a sunlit Mediterranean getaway.
2. Star Power: The campaign features British model and actress Iris Law, who brings a youthful and modern energy to the brand.
3. Scent Profile: Dylan Purple opens with a burst of citrusy bergamot, orange, and pear, transitions into a floral heart with freesia, and settles into a base of creamy musk and cedar wood.
4. Visual Appeal: The campaign's film showcases Iris Law on a beautiful beach, embodying the carefree and adventurous spirit of the fragrance.
5. Design Details: The fragrance bottle is designed to resemble an ancient Greek amphora, with elegant shapes and rose gold details, reflecting Versace's bold design codes.
6. Perfect for Summer: With its fresh and fruity scent, Dylan Purple is an ideal fragrance for those looking to capture the feeling of an endless summer.
7. Join the Versace Family: By choosing Dylan Purple, you're aligning yourself with a brand that's synonymous with luxury, style, and a touch of wildness.
8. Available Now: You can find Dylan Purple at major retailers and experience this vibrant new scent for yourself.