Verizon's "5G Built Right"

Verizon was using the marketing slogan "5G Built Right" to promote its 5G wireless network. Please note that marketing campaigns and slogans can evolve over time, so there did have been changes or updates since then....explanation of the slogan as it was known up to that point:

1. Focus on 5G Technology: "5G Built Right" is a slogan that emphasizes Verizon's commitment to providing a high-quality and reliable 5G network to its customers. It implies that Verizon has invested in building a robust 5G infrastructure.

2. Quality and Reliability: The slogan suggests that Verizon's 5G network is built with a focus on quality and reliability, promising a fast and stable connection for its users. It aims to differentiate Verizon's 5G service from competitors by highlighting superior network performance.

3. Infrastructure Investment: By using the term "Built Right," Verizon did be communicating that they have invested in the necessary infrastructure and technology to ensure that their 5G network meets high standards of performance and coverage.

4. Competitive Advantage: Verizon likely uses this slogan to position itself as a leader in the 5G market, emphasizing the company's technological prowess and its ability to deliver a superior 5G experience to its customers.

5. Consumer Expectations: The slogan also sets expectations for customers, suggesting that Verizon's 5G network is designed to meet the demands of today's data-intensive applications, such as streaming, gaming, and IoT Internet of Things devices.