UrbanStems - Valentine's Day Collection
Instead of the usual sentimental and overly romantic Valentine Day ads, UrbanStems embraced a fun, contemporary, and inclusive approach, ensuring that flowers werent just for couples but for friends, family, and even self-love.
The campaign focused on bold, vibrant floral arrangements with a modern twist, moving away from traditional red roses and introducing unique bouquets and stylish packaging. It also promoted same-day and next-day delivery, making last-minute gifting stress-free.
The campaign primarily targeted young professionals, urban dwellers, and modern romantics who appreciate aesthetic design, convenience, and high-quality gifting.
TARGET AUDIENCE
About the
Campaign -
Instead of the usual sentimental and overly romantic Valentine Day ads, UrbanStems embraced a fun, contemporary, and inclusive approach, ensuring that flowers werent just for couples but for friends, family, and even self-love.
Core Theme of the Campaign -
1. Modern Love, Modern Gifting e� Positioned flowers as more than just a romantic gesture, making gifting fun and stylish.
2. Bold and Unique Arrangements e� Moved away from traditional red roses, introducing vibrant color palettes and trendy bouquets.
3. Effortless Delivery Experience e� Emphasized same-day and next-day delivery, making it a go-to choice for last-minute shoppers.
4. Inclusive Messaging e� Encouraged gifting beyond romantic partners, highlighting flowers as a perfect gift for friends, family, or even self-care.
5. Stylish Branding & Packaging e� Delivered flowers in Instagram-worthy packaging, enhancing the gifting experience.
6. Social Media-Driven Approach e� Used influencers, UGC (user-generated content), and interactive social campaigns to create buzz.
7. Luxury Feel at an Accessible Price e� Positioned itself as a premium yet affordable option compared to traditional high-end florists.
8. Emotional Yet Playful Tone e� The campaign struck a balance between meaningful and lighthearted messaging, appealing to a younger audience.