Unrivaled - "Unrivaled 2025" introducing a new women's 3-on-3 basketball league with partnerships from Ally Financial and Under Armour.
By adopting a 3-on-3 format, Unrivaled not only differentiates itself from traditional leagues but also aligns with the growing popularity of this style, as seen in international competitions like the Olympics. This approach provides a faster-paced and more engaging experience for both players and fans.
A standout feature of Unrivaled is its commitment to offering the highest average salaries in women's professional sports, with many players earning six-figure incomes for the eight-week season.
The league targets basketball enthusiasts, supporters of women's sports, and brands seeking to associate with progressive and inclusive sports initiatives.
TARGET AUDIENCE
About the
Campaign -
By adopting a 3-on-3 format, Unrivaled not only differentiates itself from traditional leagues but also aligns with the growing popularity of this style, as seen in international competitions like the Olympics. This approach provides a faster-paced and more engaging experience for both players and fans.
Core Theme of the Campaign -
1. Player-Centric Approach: Unrivaled is co-founded by WNBA stars Breanna Stewart and Napheesa Collier, focusing on athlete empowerment and career development.
2. Innovative Format: The league features a 3-on-3 basketball structure with six teams, each comprising six players, offering a fresh and exciting take on traditional gameplay.
3. Competitive Compensation: Players enjoy some of the highest average salaries in women's professional sports, with many earning six figures for the eight-week season.
4. Strategic Partnerships: Collaborations with brands like Ally Financial and Under Armour provide financial backing and enhance the league's credibility and reach.
5. High-Profile Investors: The league has attracted investments from notable figures, including former ESPN president John Skipper and NBA star Stephen Curry, reflecting strong confidence in its potential.
6. Enhanced Visibility: Broadcast partnerships with networks like TNT Sports ensure widespread coverage, bringing women's basketball to a broader audience.
7. Community Engagement: Unrivaled emphasizes connecting with fans through interactive events and social media, fostering a loyal and engaged community.
8. Positive Player Feedback: Athletes have expressed appreciation for the league's structure and compensation, highlighting its role in advancing women's professional basketball.