UNICEF Ukraine - Play, Learn, Sparkle!
The campaign uniquely combines entertainment with education, utilizing puppet theater and storytelling to address the educational gaps caused by the conflict. This approach not only captivates children's attention but also facilitates learning in a familiar and comforting manner. The initiative has reached over 485,000 preschoolers and engaged more than 1.3 million caregivers and educators.
A standout feature is the interactive puppet show "Sparks of Superpowers," which engages children through characters like Bryn, Zhuzh, Poom, and Mio. These characters embark on adventures in familiar settings such as parks and bookstores, teaching children about the world around them. The initiative also includes theatrical scripts, a book, and plans for a 10-episode cartoon series.
The primary audience includes preschool-aged children (3-6 years) across Ukraine, particularly those affected by displacement and unable to attend traditional educational settings. Secondary audiences are caregivers and educators seeking resources to support children's development during challenging times.
TARGET AUDIENCE
About the
Campaign -
The campaign uniquely combines entertainment with education, utilizing puppet theater and storytelling to address the educational gaps caused by the conflict. This approach not only captivates children's attention but also facilitates learning in a familiar and comforting manner. The initiative has reached over 485,000 preschoolers and engaged more than 1.3 million caregivers and educators.
Core Theme of the Campaign -
1. Interactive Puppet Show: Features characters like Bryn, Zhuzh, Poom, and Mio, engaging children in educational adventures.
2. Accessible Resources: Provides downloadable scripts, books, and upcoming cartoon episodes to facilitate learning at home or in temporary settings.
3. Widespread Impact: Reached over 485,000 preschoolers and engaged more than 1.3 million caregivers and educators.
4. Educational Awards: Recognized with a silver award in the Social Good e� Non-Profit category at the Effie Awards Ukraine 2024.
5. Future Plans: Expansion includes a 10-episode cartoon series and a book featuring fairy tales with practical exercises for children.