UBS - For a Better Tomorrow
By emphasizing the prosperity of future generations, UBS showcases a forward-thinking approach, aligning their financial services with societal development and the empowerment of youth.
The standout feature is UBS's dedication to maintaining a strong financial and industrial sector in Switzerland, coupled with a commitment to nurturing talents who will drive the nation's future success.
The campaign targets the Swiss public, particularly younger generations, educators, and professionals interested in the nation's economic and industrial growth.
TARGET AUDIENCE
About the
Campaign -
By emphasizing the prosperity of future generations, UBS showcases a forward-thinking approach, aligning their financial services with societal development and the empowerment of youth.
Core Theme of the Campaign -
1. Multi-Platform Approach: UBS employs a comprehensive strategy, featuring the campaign across social media, digital billboards at train stations, print advertisements, ATMs, and their online platforms.
2. Social Media Engagement: A six-part series reveals the aspirations of various individuals within and beyond UBS, reflecting the bank's dedication to being a reliable partner for current and future generations.
3. Support for Youth Sports: Through the UBS Kids Cup, the bank nurtures young sports talents, promoting physical activity and personal development among the youth.
4. Vocational Training Support: Partnerships with organizations like SwissSkills demonstrate UBS's commitment to vocational training, ensuring a skilled workforce for the future.
5. Promotion of STEM Education: Collaborations with institutions like ETH Zurich aim to promote STEM subjects in Swiss schools, preparing students for careers in science, technology, engineering, and mathematics.
6. Creative Collaboration: The campaign was developed in partnership with Fraser (Schweiz), highlighting UBS's efforts to engage with creative agencies to effectively communicate their message.
7. Launch Timing: The campaign coincided with Switzerland's National Day on August 1st, aligning UBS's message with national pride and the country's future.
8. Commitment to Future Generations: Overall, the campaign underscores UBS's dedication to investing in the next generations, ensuring the continued prosperity and success of Switzerland.