U by Kotex - Let's Have Period Sex
The campaign cleverly merges romance and practicality by offering a product chocolates that sparks conversations about a previously taboo subject. It positions the brand as both relatable and progressive, catering to contemporary attitudes towards menstruation.
The campaign emphasizes that menstruation shouldnt hinder sexual intimacy. It presents a unique perspective by packaging chocolates with the slogan, breaking societal taboos associated with periods and sex.
The primary audience includes individuals aged 18 and above who are comfortable discussing sexuality and menstruation, particularly those in relationships who may want to explore intimacy during periods.
TARGET AUDIENCE
About the
Campaign -
The campaign cleverly merges romance and practicality by offering a product chocolates that sparks conversations about a previously taboo subject. It positions the brand as both relatable and progressive, catering to contemporary attitudes towards menstruation.
Core Theme of the Campaign -
1. U by Kotex aims to destigmatize period-related conversations.
2. The campaign features chocolate boxes with the catchy phrase e�Let's Have Period Sex.e�
3. Available for $35, the chocolates encourage couples to engage in dialogue about period intimacy.
4. It targets younger audiences open to discussing sexual health and menstruation.
5. The launch coincides with Valentine's Day, a time associated with romance and love.
6. It invites users to embrace their periods as a natural part of life, promoting a healthier narrative around menstruation.
7. The chocolates serve as a fun and lighthearted gift, making them perfect for the occasion.
8. This initiative represents a shift in how brands approach feminine hygiene, combining humor with advocacy.