Travel Oregon - Extraordinary is Ordinary
By focusing on the extraordinary aspects of ordinary life in Oregon, the campaign redefines how we view everyday moments, making them appealing and inspiring for travelers.
The campaign effectively blends stunning visuals with storytelling to evoke a sense of wonder, celebrating Oregon's natural beauty and diverse communities.
The campaign primarily targets adventure seekers, nature lovers, and families looking for unique travel experiences, as well as those interested in local culture and community.
TARGET AUDIENCE
About the
Campaign -
By focusing on the extraordinary aspects of ordinary life in Oregon, the campaign redefines how we view everyday moments, making them appealing and inspiring for travelers.
Core Theme of the Campaign -
1. The campaign aims to drive tourism and economic recovery in Oregon.
2. It utilizes charming stop-motion animation to convey a whimsical feel.
3. It emphasizes the rich diversity of Oregon landscapes and communities.
4. The narrative connects emotionally with viewers, inviting them to explore.
5. It encourages both residents and tourists to appreciate the "ordinary" aspects of life that are, in fact, extraordinary.
6. The campaign positions Oregon as a destination for both adventure and relaxation.
7. Engaging visuals paired with relatable stories make it memorable and shareable.