Toyota Kirloskar Motor - Happier Paths Together
By integrating these strategic pillars, Toyota showcases a holistic approach that goes beyond product offerings, emphasizing sustainable growth and societal well-being.
- multi-pathway Technology: providing Customers with a variety of vehicle powertrain options to meet diverse needs.
- Carbon Neutrality: Innovating across the value chain to reduce Environmental impact.
- training and social Programs: Empowering Communities through skill development and societal upliftment.
The campaign targets environmentally conscious consumers, technology enthusiasts, and communities seeking empowerment through skill development and social initiatives.
TARGET AUDIENCE
About the
Campaign -
By integrating these strategic pillars, Toyota showcases a holistic approach that goes beyond product offerings, emphasizing sustainable growth and societal well-being.
Core Theme of the Campaign -
1. Toyota's "Happier Paths Together" campaign was unveiled on December 24, 2024.
2. It focuses on sustainable progress, societal betterment, and advanced mobility solutions.
3. The campaign emphasizes a multi-pathway approach, offering various vehicle powertrain technologies.
4. It underscores Toyota's commitment to achieving carbon neutrality across its value chain.
5. The initiative includes training and social programs aimed at community empowerment.
6. The campaign was showcased at the Bharat Mobility Global Expo 2025 in New Delhi.
7. At the expo, Toyota presented advanced technologies like SHEVs, PHEVs, BEVs, FCEVs, and FFV-SHEVs.
8. The campaign reflects Toyota's holistic strategy for sustainable growth and societal well-being.