Tourism Ireland - "Wild Atlantic Way"
The Wild Atlantic Way has attracted world-renowned movies and TV shows over the years, with Tourism Ireland working diligently to amplify these opportunities, thereby enhancing the route's global appeal.
In 2024, to mark the 10th anniversary of the Wild Atlantic Way, Tourism Ireland launched a campaign across 14 markets, celebrating the route's success and continued appeal.
The campaign targets international travelers seeking scenic beauty, cultural experiences, and adventure along Ireland's rugged western coastline.
TARGET AUDIENCE
About the
Campaign -
The Wild Atlantic Way has attracted world-renowned movies and TV shows over the years, with Tourism Ireland working diligently to amplify these opportunities, thereby enhancing the route's global appeal.
Core Theme of the Campaign -
1. Stunning Landscapes: The Wild Atlantic Way offers travelers breathtaking views of Ireland's western seaboard, including dramatic cliffs, secluded beaches, and picturesque villages.
2. Rich Cultural Heritage: Along the route, visitors can immerse themselves in traditional Irish music, dance, and storytelling, experiencing the country's vibrant culture firsthand.
3. Adventure Opportunities: From surfing in Donegal to hiking in Connemara, the Wild Atlantic Way provides numerous outdoor activities for adventure enthusiasts.
4. Historic Sites: Travelers can explore ancient sites such as the Ceide Fields in Mayo and the Cliffs of Moher in Clare, delving into Ireland's rich history.
5. Local Cuisine: The route offers a culinary journey, with fresh seafood, artisanal cheeses, and traditional Irish dishes available in local eateries.
6. Wildlife Encounters: Nature lovers can enjoy dolphin and whale watching, bird spotting, and exploring diverse marine life along the coast.
7. Accessible Travel: The route is well-marked and accessible, making it suitable for self-drive tours, cycling, and guided trips, catering to various travel preferences.
8. Community Engagement: The campaign emphasizes collaboration with local communities, ensuring authentic experiences for visitors and sustainable tourism development.