Tommy Hilfiger - Fall Winter 2024 Watch Campaign
By collaborating with Shahid Kapoor, a prominent figure in Indian cinema, Tommy Hilfiger effectively bridges Western fashion aesthetics with Indian cultural nuances, appealing to a broader and diverse audience.
The introduction of the TH85 collection marks Tommy Hilfiger's venture into automatic and chronograph timepieces, showcasing the brand's commitment to merging timeless design with advanced watch mechanics.
- professionals seeking sophisticated yet practical accessories.
- fashion-forward individuals interested in the latest trends.
- fans of Shahid Kapoor and Admirers of celebrity-endorsed fashion.
TARGET AUDIENCE
About the
Campaign -
By collaborating with Shahid Kapoor, a prominent figure in Indian cinema, Tommy Hilfiger effectively bridges Western fashion aesthetics with Indian cultural nuances, appealing to a broader and diverse audience.
Core Theme of the Campaign -
1. Innovative Collection: The TH85 range introduces Tommy Hilfiger's first automatic and chronograph watches, reflecting the brand's evolution in watchmaking.
2. Celebrity Endorsement: Shahid Kapoor's association adds a layer of charisma and relatability, enhancing the collection's appeal in the Indian market.
3. Design Aesthetics: The watches feature a blend of classic and modern elements, such as rich blue aluminum bezels and five-link jubilee bracelets, catering to diverse style preferences.
4. Versatility: The collection offers both concealed automatic timepieces and skeletal-automatic designs, providing options for those who appreciate subtlety or intricate mechanics.
5. Campaign Imagery: Shot by Rid Burman, the campaign showcases Shahid Kapoor in dynamic settings, highlighting the watches' adaptability to various lifestyles.
6. Brand Heritage: The TH85 collection embodies Tommy Hilfiger's legacy of timeless design, now enhanced with cutting-edge watch mechanics.
7. Market Availability: The collection is accessible across India at Titan World, Helios, Tommy Hilfiger outlets, and other premium watch retailers, ensuring widespread reach.
8. Consumer Engagement: The campaign emphasizes a blend of functionality and style, resonating with consumers who value both practicality and fashion in their accessories.