Tommy's - Lets bring them home campaign
The creative twist of transforming the iconic football trophy into a baby bottle was a poignant and unique way to draw attention to the cause of pregnancy and baby loss, creating a meaningful connection between football success and the importance of healthy pregnancies
The campaign featured a powerful out-of-home display that reimagined the football trophy as a baby bottle, symbolizing the victory of bringing babies home safely
Targeting - Football fans and The general public, raising awareness about pregnancy and baby loss and fostering support for women and birthing Individuals
TARGET AUDIENCE
About the
Campaign -
The creative twist of transforming the iconic football trophy into a baby bottle was a poignant and unique way to draw attention to the cause of pregnancy and baby loss, creating a meaningful connection between football success and the importance of healthy pregnancies
Core Theme of the Campaign -
- One-day campaign coinciding with the 2023 Women's FA Cup Final.
- Symbolic display using a football trophy turned baby bottle.
- Created by the pregnancy and baby loss charity, Tommy's.
- Aimed at raising awareness and support for healthy pregnancies.
- Unique fusion of football symbolism and the cause of pregnancy and baby loss.
- Targeted football fans and the wider public.
- Emphasized the victory of bringing babies home safely.
- Utilized out-of-home advertising for maximum impact