Toggle - The case against timesheets
The most interesting aspect of the campaign is its emphasis on the iterative nature of creativity. KDSC argues that great ideas often come after numerous false starts and revisions. By pricing projects based on value rather than time, the agency believes it can maintain high creative standards without the constraints of a clock, ultimately benefitting both the agency and its clients.
The highlight of the campaign is its bold stance against timesheets, emphasizing how they can be a source of frustration and inefficiency. It presents compelling arguments from agency leaders and creatives who have experienced the downsides of timesheets firsthand, making a case for better alternatives.
The primary target audience includes professionals in creative industries, agency leaders, and anyone who finds timesheets a burden in their work routine. The campaign also appeals to those interested in productivity tools and modern work practices.
TARGET AUDIENCE
About the
Campaign -
The most interesting aspect of the campaign is its emphasis on the iterative nature of creativity. KDSC argues that great ideas often come after numerous false starts and revisions. By pricing projects based on value rather than time, the agency believes it can maintain high creative standards without the constraints of a clock, ultimately benefitting both the agency and its clients.
Core Theme of the Campaign -
Objective: The campaign aims to challenge the conventional use of timesheets and highlight their downsides.
Message: Timesheets can be a major hindrance to creativity and efficiency, rather than a helpful tool.
Approach: It uses real-life examples and testimonials from industry professionals who have struggled with timesheets.
Visuals: The campaign features engaging visuals and anecdotes that illustrate the frustrations associated with timesheets.
Alternatives: It promotes the idea of exploring alternative methods for tracking work that better align with modern workflows.
Engagement: The campaign encourages discussion about more effective ways to measure productivity without the constraints of traditional timesheets.
Impact: By highlighting real-world issues and offering a fresh perspective, the campaign seeks to drive change in how work is tracked and managed.
Good ideas need flexibility: KDSC explains that breakthrough ideas often come after many iterations, and limiting time can prevent teams from exploring the best ideas.
Better client relationships: By using a project-based pricing model instead of hourly billing, KDSC fosters stronger, more trusting relationships with their clients, avoiding surprises and disputes over time.
A creative-first focus: The campaign positions KDSC as an agency focused