Tito's Handmade Vodka
- Tito's in a Can
By selling an empty can, Tito's cleverly pokes fun at the hard seltzer trend, allowing fans to embrace creativity and simplicity in making their own canned cocktails rather than relying on pre-mixed options.
The standout feature of the campaign is the promotion of the DIY aspect of cocktail-making, making it not just a product but an experience where consumers can customize their drinks.
The campaign primarily targets cocktail enthusiasts, younger adults, and those seeking unique, customizable drinking experiences.
TARGET AUDIENCE
About the
Campaign -
By selling an empty can, Tito's cleverly pokes fun at the hard seltzer trend, allowing fans to embrace creativity and simplicity in making their own canned cocktails rather than relying on pre-mixed options.
Core Theme of the Campaign -
1. Tito's Handmade Vodka introduces a 16-ounce reusable can that promotes creativity.
2. The empty can serves as a canvas for consumers to mix their favorite ingredients with Tito's vodka.
3. The campaign humorously addresses the growing hard seltzer market while empowering consumers to take charge of their cocktails.
4. Emphasis is placed on simplicity and enjoyment in drink preparation.
5. Engaging social media strategies are part of the campaign to connect with audiences where they are most active.
6. Tito's in a Can reinforces the brand's identity as approachable and fun-loving.
7. The initiative showcases Tito's commitment to creating memorable drinking experiences.
8. it's about making cocktail-making accessible and enjoyable for everyone!