Tinder - It Starts with a Swipe
By drawing inspiration from classic romantic comedies, the campaign intertwines humor and relatability, making the modern dating experience feel nostalgic and cinematic, while encouraging genuine connections among users.
The campaign features engaging video spots that portray romantic scenarios inspired by real conversations between couples who met on Tinder, showcasing the excitement and possibilities that come with each swipe.
The primary audience for this campaign is Gen Z and young adults who are navigating the complexities of modern relationships and are looking for authentic connections in a digital landscape.
TARGET AUDIENCE
About the
Campaign -
By drawing inspiration from classic romantic comedies, the campaign intertwines humor and relatability, making the modern dating experience feel nostalgic and cinematic, while encouraging genuine connections among users.
Core Theme of the Campaign -
1. Tinder aims to shift perceptions around online dating through this campaign.
2. The ads feature notable personalities like Evan Mock and Lana Condor.
3. Each spot includes dialogue inspired by actual messages exchanged by users.
4. The visuals echo the charm of vintage romance films but set in contemporary contexts.
5. The campaign promotes openness and the fluid nature of modern relationships.
6. It targets younger audiences familiar with digital dating and looking for authentic experiences.
7. The tagline encapsulates the excitement and anticipation that come with every swipe.
8. it encourages users to embrace the possibilities of connection that Tinder offers.