Tim Hortons - Tims Next Door
Tims Next Door goes beyond promoting the brand and focuses on creating an emotional connection with customers through relatable stories of ordinary people doing extraordinary things in their local neighborhoods.
Shines a spotlight on the inspiring and diverse stories of everyday people who are making a difference in their communities, showcasing the power of small acts of kindness and generosity.
Targeting - People who value community engagement, appreciate acts of kindness, and are inspired by stories of individuals making a positive impact in their communities.
TARGET AUDIENCE
About the
Campaign -
Tims Next Door goes beyond promoting the brand and focuses on creating an emotional connection with customers through relatable stories of ordinary people doing extraordinary things in their local neighborhoods.
Core Theme of the Campaign -
1. The "Tims Next Door" campaign aims to celebrate the unsung heroes in local communities who go above and beyond to make a positive impact, helping to foster a sense of unity and connection.
2. Tim Hortons collaborates with individuals, charities, and community organizations to share their inspiring stories, bringing attention to the remarkable work being done at the grassroots level.
3. The campaign focuses on a wide range of community initiatives, including food banks, youth mentoring programs, environmental projects, and more, demonstrating the breadth of impact that individuals and groups can have.
4. Through heartfelt storytelling, the campaign aims to inspire others to get involved in their own communities, encouraging small acts of kindness and generosity that can make a big difference.
5. "Tims Next Door" showcases the brand's commitment to supporting local neighborhoods and highlights the role Tim Hortons plays in strengthening communities across the country.
6. The campaign engages customers by inviting them to nominate individuals or groups in their own communities who are making a positive impact, creating a sense of involvement and recognition.
7. Tim Hortons amplifies these stories through multiple platforms, including social media, advertising campaigns, and collaborations with local influencers, ensuring widespread visibility and inspiring others to get involved.
8. As part of its commitment to community engagement, Tim Hortons often supports the initiatives featured in the campaign by providing funding, resources, or promotional support, further contributing to their success.
9. "Tims Next Door" serves as a reminder of the power of collective effort, showcasing how individuals, armed with determination and compassion, can make a lasting impact in their neighborhoods.
10. The campaign encapsulates Tim Hortons' belief in the importance of community building and the value of everyday heroes, and it encourages customers to join the movement and become agents of positive change within their own communities.