The Toy Association - "Share Your 2025 Products with The Toy Association's Trends Team"
By actively seeking product submissions from toy companies, The Toy Association fosters industry collaboration and ensures that the "Toy Trends Briefing" reflects a diverse array of innovations. This approach not only benefits manufacturers through increased exposure but also provides retailers and consumers with insights into the latest trends shaping the toy industry.
The central aspect of this initiative is the opportunity for companies to have their products showcased during the "Toy Trends Briefing" at Toy FairĀ® 2025. This presentation highlights the top toy and play trends for the upcoming year, offering significant visibility to participating products.
The campaign primarily targets toy manufacturers and designers aiming to showcase their 2025 product lines. Additionally, industry stakeholders such as retailers, media representatives, and consumers interested in upcoming toy trends are indirect beneficiaries of this initiative.
TARGET AUDIENCE
About the
Campaign -
By actively seeking product submissions from toy companies, The Toy Association fosters industry collaboration and ensures that the "Toy Trends Briefing" reflects a diverse array of innovations. This approach not only benefits manufacturers through increased exposure but also provides retailers and consumers with insights into the latest trends shaping the toy industry.
Core Theme of the Campaign -
1. Invitation for Submissions: The Toy Association is calling on toy companies to submit their 2025 product innovations for potential inclusion in the "Toy Trends Briefing" at Toy FairĀ® 2025.
2. Showcase Opportunity: Selected products will be featured during the briefing, which unveils the top toy and play trends for 2025, providing significant industry exposure.
3. Comprehensive Exposure: Beyond the briefing, chosen products may be highlighted in various media opportunities, including TV segments and print articles, throughout the year.
4. Submission Process: Companies interested in participating should contact Jennifer Lynch, communications specialist at The Toy Association, to submit their products for consideration.
5. Member Priority: While all companies can submit products, priority for media and promotional opportunities is given to members of The Toy Association.
6. Embargo Respect: The Toy Association assures that all product embargoes will be honored, maintaining confidentiality until official unveilings.
7. Trend Insights: The "Toy Trends Briefing" offers valuable insights into consumer preferences and emerging trends, aiding companies in aligning their products with market demands.
8. Industry Collaboration: This initiative promotes collaboration within the toy industry, encouraging companies to contribute to a collective understanding of future trends and innovations.