The Salvation Army - The Red Kettle
Over the years, unique donations have been made, such as rare gold coins dropped into kettles. For instance, in Napa, California, a 1-ounce South African Krugerrand gold coin was anonymously donated, highlighting the community's generosity.
A notable aspect is the campaign's kickoff during the Dallas Cowboys' Thanksgiving Day game, featuring high-profile halftime performances. In 2023, country star Lainey Wilson headlined the event, marking the official start of the fundraising efforts.
The campaign appeals to community members during the holiday season, encouraging them to support local programs through donations. It also seeks volunteers to staff the kettles, fostering community involvement.
TARGET AUDIENCE
About the
Campaign -
Over the years, unique donations have been made, such as rare gold coins dropped into kettles. For instance, in Napa, California, a 1-ounce South African Krugerrand gold coin was anonymously donated, highlighting the community's generosity.
Core Theme of the Campaign -
1. Historical Roots: The Red Kettle Campaign started in 1891 in San Francisco to fund a Christmas dinner for the needy.
2. National Expansion: The initiative quickly spread across the U.S., becoming a hallmark of the holiday season.
3. Volunteer Participation: Community members can volunteer to ring bells at kettle locations, enhancing the campaign's reach.
4. Digital Adaptation: The campaign has embraced technology with virtual kettles, allowing online donations to adapt to changing donor preferences.
5. High-Profile Kickoffs: Partnerships with organizations like the Dallas Cowboys have elevated the campaign's visibility through nationally televised events.
6. Community Impact: Funds raised support local initiatives, including holiday meals, housing assistance, and youth programs, directly benefiting the community.
7. Innovative Donations: Occasionally, unique items like gold coins are found in kettles, reflecting donors' creative generosity.
8. Celebrity Engagement: Performances by artists such as Lainey Wilson during campaign kickoffs help draw attention and encourage public participation.