The Rail Delivery Group - Nothing beats being there campaign
Photographer Sophie Ebrard captured the essence of the campaign after spending five days traveling by train. The advert reflects a genuine and authentic portrayal of the Let's Get Back On Track initiative, encouraging people to rediscover the joy of rail journeys.
The campaign's highlight is a 30-second montage celebrating the joys of train travel and its ability to connect people, places, and experiences. It's a visual ode to the immersive and enriching nature of real-world journeys
Targeting - Individuals who have disengaged from rail travel, urging them to reconsider and embrace the unique experiences that train journeys offer. The campaign aims to resonate with a broad demographic of potential passengers.
TARGET AUDIENCE
About the
Campaign -
Photographer Sophie Ebrard captured the essence of the campaign after spending five days traveling by train. The advert reflects a genuine and authentic portrayal of the Let's Get Back On Track initiative, encouraging people to rediscover the joy of rail journeys.
Core Theme of the Campaign -
- "Nothing Beats Being There" is a pan-industry campaign by The Rail Delivery Group.
- Aims to reignite interest in rail travel and encourage passengers to return.
- Features a 30-second montage celebrating the joys and connections of train travel.
- Photographer Sophie Ebrard's authentic captures after five days of train travel add genuine appeal.
- Positioned as a response to the Let's Get Back On Track initiative.
- Targets individuals disengaged from rail travel, promoting the unique value of real-life experiences.
- A vibrant and visually appealing campaign fostering a reconnection with the joy of train journeys.
- it's a collaborative effort to bring passengers back to the railways with a focus on the enriching aspects of real-world exploration.