The Hustle - Bite-Sized Business News
By focusing on smart curation and offbeat stories not commonly found elsewhere, The Hustle has cultivated a dedicated readership that values its unique perspective on business news.
The newsletter offers a blend of bite-sized news briefs and in-depth stories, presented in a witty and engaging tone that resonates with its audience.
Primarily millennials and young professionals seeking to stay informed about business and technology trends without the time commitment of traditional news outlets.
TARGET AUDIENCE
About the
Campaign -
By focusing on smart curation and offbeat stories not commonly found elsewhere, The Hustle has cultivated a dedicated readership that values its unique perspective on business news.
Core Theme of the Campaign -
1. Concise Content: The Hustle delivers daily business and tech news in a quick, 5-minute read, catering to busy professionals.
2. Engaging Tone: The newsletter's witty and irreverent style makes complex topics accessible and enjoyable.
3. Smart Curation: By sourcing stories from obscure industry publications and international news, The Hustle offers content not commonly found elsewhere.
4. Visual Storytelling: Investments in strong visuals enhance storytelling and facilitate social media sharing.
5. Community Engagement: The Hustle fosters a community of diehard followers who evangelize the newsletter and engage in private groups.
6. Rapid Growth: Through its unique approach, The Hustle has amassed over 1 million email subscribers, showcasing its widespread appeal.
7. Acquisition by HubSpot: In 2021, The Hustle was acquired by HubSpot for a reported eight-figure sum, highlighting its success and value in the media landscape.
8. Continuous Evolution: The Hustle continually refines its content and design based on reader feedback, ensuring it meets the evolving preferences of its audience.