The Ben Kinsella Trust - Knife Crime
The narrative involving characters Shakil and Keegan, unfolding a story that sheds light on the broader consequences of knife crime, affecting not just individuals directly involved but also their friends, families, and the wider community.
The innovative use of machine learning, aiming to deeply resonate with the audience by simulating the thoughts a mother might experience upon hearing about knife crime. This emotionally charged approach seeks to drive home the severity of the issue.
Targeting - The general public, with a specific focus on raising awareness among mothers. By utilizing an AI-based campaign, the Trust aims to engage a broad demographic, emphasizing the collective responsibility in combating knife crime.
TARGET AUDIENCE
About the
Campaign -
The narrative involving characters Shakil and Keegan, unfolding a story that sheds light on the broader consequences of knife crime, affecting not just individuals directly involved but also their friends, families, and the wider community.
Core Theme of the Campaign -
- The Ben Kinsella Trust's AI campaign leverages machine learning to depict a mother's thoughts on the impact of knife crime.
- Launched specifically on Mother's Day, the campaign aims to evoke empathy and urgency.
- Features characters Shakil and Keegan to illustrate the ripple effects of knife crime.
- Emphasizes the broader consequences on friends, families, and the community.
- Utilizes an emotionally charged narrative to drive awareness and action.
- Advocates for decreased knife crime while urging collective responsibility.
- Marks a significant initiative by the Trust in the fight against knife crime.
- Highlights the ongoing efforts to educate and campaign for a safer society.