The AA - Its okay I'm with the AA
The hero film, a 60-second video, presents four humorous scenarios where The AA comes to the rescue. From a man realizing he has put the wrong fuel in his tank to an AA driving instructor calmly guiding a student through a challenging situation, the campaign highlights the calm and capable assistance offered by The AA.
The hero film, a 60-second video, presents four humorous scenarios where The AA comes to the rescue. From a man realizing he has put the wrong fuel in his tank to an AA driving instructor calmly guiding a student through a challenging situation, the campaign highlights the calm and capable assistance offered by The AA.
Targeting - A younger demographic, specifically targeting the confidence of young drivers. By featuring AA engineers and incorporating a lively presentation, it seeks to connect with those who may be less experienced with car repairs.
TARGET AUDIENCE
About the
Campaign -
The hero film, a 60-second video, presents four humorous scenarios where The AA comes to the rescue. From a man realizing he has put the wrong fuel in his tank to an AA driving instructor calmly guiding a student through a challenging situation, the campaign highlights the calm and capable assistance offered by The AA.
Core Theme of the Campaign -
- "It's Okay, I'm with The AA" emphasizes The AA's support in challenging driving situations.
- Hero film presents four humorous scenarios showcasing The AA's assistance.
- Humorous approach creates a memorable and relatable connection.
- Targets drivers in the UK seeking reassurance and reliability on the road.
- Highlights the calm and capable assistance provided by The AA.
- Juxtaposition of chaotic situations and confident reassurance creates impact.
- a campaign promoting The AA as a reliable companion on the road.