Tesla Motors - "Electrify Your Ride"
By transforming EV owners into advocates, Generation180 not only promotes the benefits of EVs but also builds a community-driven movement that encourages peer-to-peer education and support, effectively amplifying the campaign's reach and impact.
The campaign's standout feature is its comprehensive approach, combining educational initiatives, community events, and partnerships with local organizations to foster a supportive environment for current and prospective EV owners.
The campaign targets a broad audience, including individuals considering transitioning to EVs, current EV owners seeking to connect with others, and communities aiming to reduce their carbon footprint through sustainable transportation options.
TARGET AUDIENCE
About the
Campaign -
By transforming EV owners into advocates, Generation180 not only promotes the benefits of EVs but also builds a community-driven movement that encourages peer-to-peer education and support, effectively amplifying the campaign's reach and impact.
Core Theme of the Campaign -
1. Educational Initiatives: Offers resources and information to dispel common myths about EVs, such as concerns over cost, range, and environmental impact.
2. Community Engagement: Hosts events like National Drive Electric Week, providing opportunities for individuals to learn about and experience EVs firsthand.
3. Advocacy Building: Empowers EV owners to share their experiences and knowledge, fostering a network of advocates who support and educate others about the benefits of EVs.
4. Partnerships: Collaborates with local utilities, businesses, and organizations to offer incentives and rebates, making EV ownership more accessible and affordable.
5. Resource Accessibility: Provides a "one-stop-shop" for transportation electrification rebates and support, simplifying the process for consumers interested in transitioning to EVs.
6. Environmental Impact: Focuses on the environmental and health benefits of EVs, emphasizing the reduction of greenhouse gas emissions and improvement of air quality.
7. Statewide Programs: Offers programs like the Electrify Your Ride Program in California, providing rebates for electric vehicles, chargers, and related electrical work to encourage widespread adoption.
8. Ongoing Support: Develops a resource library with event materials, social media assets, and advocacy tools to support and sustain the EV community's growth and engagement.