Tesco Mobile - Food Puns Campaign
The campaign's interesting take lies in its ability to tackle a potentially frustrating topic price hikes in a way that engages and amuses the audience. By using food-related language, Tesco Mobile adds a humorous twist to a serious matter, making it more memorable and shareable.
The standout feature of the campaign is its creative use of humor and wordplay, incorporating food puns to convey the message about mid-contract price hikes. The campaign aims to resonate with consumers by blending a serious issue with a lighthearted and relatable approach.
Targeting - Mobile users who may be frustrated by mid-contract price increases from competitors. Tesco Mobile aims to appeal to consumers seeking transparency and fairness in their mobile service providers.
TARGET AUDIENCE
About the
Campaign -
The campaign's interesting take lies in its ability to tackle a potentially frustrating topic price hikes in a way that engages and amuses the audience. By using food-related language, Tesco Mobile adds a humorous twist to a serious matter, making it more memorable and shareable.
Core Theme of the Campaign -
- Developed by BBH, the campaign addresses mid-contract price hikes.
- Utilizes food puns to humorously convey the message.
- Blends a serious topic with a lighthearted and relatable approach.
- Aims to resonate with consumers facing unexpected price increases.
- Targets individuals seeking transparency and fairness in mobile services.
- Highlights Tesco Mobile's commitment to customer-friendly practices.
- Provocative language like "What a load of shiitake" adds a memorable touch.
- Reinforces Tesco Mobile's focus on customer advocacy in the competitive mobile market.