Teleflora - Believe in Love
Rather than focusing on products alone, the campaign emphasizes emotional connections, suggesting that love is not just about grand gestures but also about understanding and supporting one another.
The campaign includes a three-minute documentary-style video where couples candidly discuss their experiences, encouraging viewers to reflect on their own relationships and the transformative power of love.
The primary audience includes couples looking to celebrate their relationships, as well as individuals seeking inspiration and connection during Valentine Day.
TARGET AUDIENCE
About the
Campaign -
Rather than focusing on products alone, the campaign emphasizes emotional connections, suggesting that love is not just about grand gestures but also about understanding and supporting one another.
Core Theme of the Campaign -
1. Teleflora's "Believe in Love" campaign was launched to inspire a renewed appreciation for love.
2. The campaign is documentary-style, featuring real couples and their stories.
3. It highlights the importance of love's evolution through shared experiences and challenges.
4. By focusing on authentic narratives, Teleflora connects deeply with viewers.
5. The ad encourages reflection on personal relationships and the value of love.
6. It targeted towards those celebrating Valentine's Day, appealing to both romantic couples and individuals seeking love.
7. The campaign is a reminder that love can change and grow over time.
8. it fosters a sense of community and shared experiences in love.