TASCHEN - The Book of Colour Concepts
An interesting aspect of this campaign is its inclusion of often overlooked works by women, such as the color e�blotse� of English flower painter Mary Gartside and a botanical notebook by pioneering spiritualist Hilma af Klint. This adds a unique and inclusive perspective to the history of color
The campaign highlights the comprehensive and historical journey of color theory, featuring seminal works such as Isaac Newton e�Optickse� and Johann Wolfgang von Goethe e�Zur Farbenlehre.e� It also includes rare contributions from various cultures and periods, making it a must-have for color enthusiasts
The target audience for this campaign includes:
Art historians and scholars
Designers and artists
Color enthusiasts and collectors
Students and educators in the fields of art and design
Anyone with a keen interest in the history and theory of color
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of this campaign is its inclusion of often overlooked works by women, such as the color e�blotse� of English flower painter Mary Gartside and a botanical notebook by pioneering spiritualist Hilma af Klint. This adds a unique and inclusive perspective to the history of color
Core Theme of the Campaign -
Journey Through Time: This campaign takes you on a journey through four centuries of color theory, from early manuscripts to modern digital interpretations.
Rich Visuals: With over 1,000 images, the two-volume set is a feast for the eyes, showcasing color wheels, charts, and diagrams.
Seminal Works: It features important works like Newton e�Optickse� and Goethe e�Zur Farbenlehre,e� providing a deep dive into the science and philosophy of color.
Inclusive History: The campaign shines a light on contributions from women and lesser-known figures in the history of color.
Educational Value: Perfect for students, educators, and anyone interested in the intricate world of color theory.
Collector Item: This beautifully crafted set is a must-have for collectors and enthusiasts of art and design.
Cultural Insights: It explores the cultural and emotional affinities with color, making it a rich resource for understanding how color influences our world.
Expert Contributions: Edited by Alexandra Loske, a renowned art historian, the set includes authoritative texts that provide context and deeper insights into each concept