Tangerine - Jumping Through Hoops Campaign
An interesting aspect of the campaign is its use of a dystopian theme to critique traditional banking systems. By depicting a world where people must jump through endless hoops, the campaign creatively highlights the ease of Tangerine's services, positioning it as a relief from the convoluted processes typical of other banks .
The campaign's highlight is its striking visual representation of a dystopian society filled with literal and metaphorical hoops, which vividly contrasts with the simplicity of Tangerine's banking services. This bold imagery captures the viewer's attention and effectively communicates Tangerine commitment to removing unnecessary complications from banking .
Frustrated Bank Customers: Individuals who find traditional banking services overly complicated .
Tech-Savvy Users: Those who are comfortable with online and mobile banking solutions.
Young Professionals: Individuals looking for efficient and user-friendly financial services.
Ad and Design Enthusiasts: People interested in innovative and visually striking marketing campaigns.
Current Tangerine Customers: Existing customers who will appreciate the brand emphasis on simplicity and ease .
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of the campaign is its use of a dystopian theme to critique traditional banking systems. By depicting a world where people must jump through endless hoops, the campaign creatively highlights the ease of Tangerine's services, positioning it as a relief from the convoluted processes typical of other banks .
Core Theme of the Campaign -
Creative Concept: The campaign uses a dystopian world full of hoops to highlight the cumbersome nature of traditional banking.
Visual Impact: The striking visuals of people jumping through hoops grab attention and effectively convey the message .
Brand Positioning: Tangerine is positioned as the solution to the complicated processes of other banks .
Humorous Undertone: The campaign use of exaggerated, almost absurd scenarios adds a layer of humor to the messaging .
Effective Contrast: By contrasting the dystopian world with Tangerine simple banking, the campaign clearly differentiates the brand from its competitors.
Engagement with Audience: The campaign engages viewers who are dissatisfied with traditional banking practices.
Innovative Approach: The use of a dystopian theme is a fresh approach in financial advertising, making it memorable.
Aligns with Brand Values: It aligns well with Tangerine brand promise of simplicity and ease of use .