Taboola - Generative AI Ad Assistant 'Abby'
By leveraging over a decade of data from successful campaigns, Abby democratizes advertising. It enables businesses of all sizes to access advanced advertising tools, potentially leveling the playing field between large corporations and smaller enterprises.
Abby's integration allows advertisers to launch campaigns up to 75% faster compared to manual setups. This efficiency is achieved by guiding users through budgeting, targeting, creative design, and optimization using natural language prompts.
- Small to Medium-Sized businesses (SMBs): Companies seeking cost-effective and user-friendly advertising solutions without the need for in-house expertise.
- Marketing professionals: individuals aiming to streamline campaign creation and management processes.
- Entrepreneurs and startups: New businesses looking to establish an online presence quickly and efficiently.
TARGET AUDIENCE
About the
Campaign -
By leveraging over a decade of data from successful campaigns, Abby democratizes advertising. It enables businesses of all sizes to access advanced advertising tools, potentially leveling the playing field between large corporations and smaller enterprises.
Core Theme of the Campaign -
1. Conversational Interface: Abby allows users to set up and manage advertising campaigns by simply conversing with the AI, making the process intuitive and accessible.
2. Comprehensive Campaign Management: From budgeting and targeting to creative design and optimization, Abby handles all aspects of campaign setup, reducing the complexity for users.
3. Accelerated Launch Times: With Abby's assistance, campaigns can go live 75% faster than traditional manual setups, allowing businesses to respond swiftly to market opportunities.
4. AI-Driven Creative Features: Abby offers generative AI capabilities for creating and modifying ad visuals, enabling users to edit backgrounds, call-to-actions, and captions without specialized software.
5. Data-Backed Strategies: Utilizing insights from over ten years of successful campaigns, Abby provides recommendations and strategies tailored to the user's objectives and industry trends.
6. Scalability: Designed to cater to both small businesses and large enterprises, Abby's scalable solutions ensure that advertisers of all sizes can benefit from its features.
7. User-Friendly Experience: By eliminating the need for extensive advertising knowledge, Abby empowers users to focus on their core business activities while effectively managing their advertising efforts.
8. Integration with Taboola's Network: Campaigns launched through Abby gain access to Taboola's extensive network, reaching over 600 million daily active users across premium publisher websites.