Tabasco - Visual Identity System
The visual identity aims to communicate Tabasco's multidimensional character, blending tradition with a contemporary approach.
The campaign features a refreshed color palette, new typography, and appetizing food photography that enhances the brand's appeal.
The campaign primarily targets younger consumers, particularly GenNOW audiences who value modernity and authenticity.
TARGET AUDIENCE
About the
Campaign -
The visual identity aims to communicate Tabasco's multidimensional character, blending tradition with a contemporary approach.
Core Theme of the Campaign -
1. Unified Look: The new branding provides a cohesive visual identity across all platforms, enhancing brand recognition.
2. Fresh Approach: It introduces a more appetizing approach to food photography, appealing to food lovers.
3. Verbal Icons: The campaign includes verbal icons that align with the visual identity, creating a comprehensive branding experience.
4. Bold Colors: A refreshed color palette adds vibrancy and excitement to the brand image.
5. Typography Change: New typography modernizes the brand's messaging and enhances readability.
6. Global Reach: The campaign's rollout is designed to resonate with a global audience, highlighting Tabasco's international appeal.
7. Heritage Balance: While embracing a modern aesthetic, it maintains a connection to Tabasco's rich heritage.
8. Strategic Rebranding: This overhaul aligns with consumer trends towards authenticity and quality in food branding.