Swiss Beauty - Festive Season Growth Target
By introducing the exclusive five-in-one Modern Rani Makeup Vanity Box, Swiss Beauty offers a curated selection of products in a sparkling vanity box, enhancing the festive makeup experience.
The campaign's centerpiece is an ad film where Taapsee Pannu showcases Swiss Beauty's signature products, culminating in the tagline: "Tyohaar mein taiyaar toh sab honge, tum sawar ke aana," emphasizing standing out during festivities.
- individuals seeking to enhance their festive appearance with quality makeup products.
- fans and Followers of Taapsee Pannu.
- consumers looking for innovative and high-quality beauty solutions during the festive season.
TARGET AUDIENCE
About the
Campaign -
By introducing the exclusive five-in-one Modern Rani Makeup Vanity Box, Swiss Beauty offers a curated selection of products in a sparkling vanity box, enhancing the festive makeup experience.
Core Theme of the Campaign -
1. Ad Film Featuring Taapsee Pannu: The campaign showcases Taapsee using Swiss Beauty's products, inspiring viewers to elevate their festive looks.
2. Exclusive Vanity Box: The Modern Rani Makeup Vanity Box includes essentials like Non-Transfer Waterproof Lipstick and Real Makeup Base, offering a comprehensive beauty solution.
3. Empowering Message: The campaign encourages self-expression and empowerment, aligning with the festive spirit of embracing joy and togetherness.
4. High-Performance Products: Swiss Beauty's festive range includes long-lasting lipsticks and smudge-proof mascaras, ensuring a radiant look throughout celebrations.
5. Extensive Retail Presence: Founded in 2013, Swiss Beauty retails in over 25,500 touchpoints across 550 Indian cities, making their products widely accessible.
6. Positive Reception: The campaign has been well-received for its relatable messaging and the appeal of Taapsee Pannu as the brand ambassador.
7. Festive Gifting Options: Swiss Beauty offers exclusive gifting combos, perfect for sharing the joy of beauty with loved ones during the festive period.