Stephen Lawrence Day Foundation - Extraordinary Ordinary
The campaign takes a creative approach by encouraging individuals to find the extraordinary in everyday moments, emphasizing the transformative power of small actions in creating a more inclusive and equitable society. It seeks to turn ordinary actions into something extraordinary in honor of Stephen Lawrence
A notable highlight is the creation of the ExtraordinaryOrdinary campaign by a team of WPP agencies. This initiative goes beyond traditional commemorations, aiming to make the ordinary extraordinary in Stephen's memory
Targeting - Individuals globally who resonate with the values of equality, justice, and inclusivity. It encourages people from all walks of life to participate in making positive changes, irrespective of their background or experiences
TARGET AUDIENCE
About the
Campaign -
The campaign takes a creative approach by encouraging individuals to find the extraordinary in everyday moments, emphasizing the transformative power of small actions in creating a more inclusive and equitable society. It seeks to turn ordinary actions into something extraordinary in honor of Stephen Lawrence
Core Theme of the Campaign -
- Commemorative Purpose: Marks the 30th anniversary of Stephen Lawrence's death.
- Initiated by WPP Agencies: ExtraordinaryOrdinary campaign created to inspire change.
- Creative Approach: Encourages finding the extraordinary in everyday actions.
- Inc