Starling bank - Set your Business Free Campaign
The visual representation of freedom in the campaign, symbolizing small business owners as breaking free from the weight of traditional banking. This creative approach captures attention and reinforces the campaign's message
The campaign emphasizes the freedom offered by Starling Bank's business banking services. It focuses on breaking free from conventional banking norms, highlighting the flexibility and liberation that small businesses can experience with Starling
Targeting - Small business owners who may feel restricted by traditional banking practices. Starling aims to attract those seeking a more agile and liberating financial solution
TARGET AUDIENCE
About the
Campaign -
The visual representation of freedom in the campaign, symbolizing small business owners as breaking free from the weight of traditional banking. This creative approach captures attention and reinforces the campaign's message
Core Theme of the Campaign -
- "Set Your Business Free" promotes Starling Bank's business banking services.
- Visual theme: Small businesses breaking free from traditional banking weight.
- Highlights freedom, flexibility, and liberation in banking.
- Encourages small business owners to switch to Starling.
- Creative TV commercials reinforce the campaign's message.