Skittles and French Mustard - Skittles Mustard
What particularly interesting about this campaign is how it embraced the unconventional. While mustard-flavored candy might seem odd, it generated substantial buzz and curiosity. It demonstrated how a brand collaboration could turn an ordinary day, like National Mustard Day, into a memorable and engaging event, leveraging surprise and novelty to attract attention.
The highlight of the campaign was the creation of mustard-flavored Skittles, which was a bold and unexpected twist on both brands. Despite the unconventional flavor, the campaign successfully captured media and consumer attention, showcasing the brands willingness to experiment and engage audiences in a playful way.
The target audience for this campaign was broad, appealing to both Skittles and French fans who enjoy novelty and humor. It specifically targeted adventurous consumers who are open to trying unusual flavors and were intrigued by the playful nature of the collaboration.
TARGET AUDIENCE
About the
Campaign -
What particularly interesting about this campaign is how it embraced the unconventional. While mustard-flavored candy might seem odd, it generated substantial buzz and curiosity. It demonstrated how a brand collaboration could turn an ordinary day, like National Mustard Day, into a memorable and engaging event, leveraging surprise and novelty to attract attention.
Core Theme of the Campaign -
Creative Collaboration: Skittles and French Mustard teamed up for National Mustard Day to create a one-of-a-kind candy experience.
Mustard-Flavored Skittles: The campaign introduced Skittles with a mustard flavor, merging two very different tastes in a fun and unexpected way.
Media Buzz: The unusual flavor combination generated significant media coverage and social media buzz, amplifying the campaign's reach.
Limited Edition: The mustard-flavored Skittles were available as a limited-edition product, adding to their novelty and exclusivity.
Engagement Strategy: The campaign successfully engaged consumers by playing on the element of surprise and humor, making it a memorable promotional stunt.
Audience Appeal: It targeted adventurous eaters and fans of both brands who enjoy trying new and quirky products.
National Mustard Day: Leveraging a themed day helped tie the campaign to a specific celebration, increasing relevance and interest.
Brand Personality: The campaign showcased Skittles and French playful and bold brand personalities, demonstrating their willingness to experiment and entertain.