Simply Be - Manchester Mural
An interesting aspect of the campaign is the use of street art to convey a positive and empowering message. The mural serves as a public statement, breaking traditional beauty norms and celebrating different body shapes.
The captivating mural depicting five women wearing the same pair of jeans, each showcasing their unique body shape. This powerful visual representation promotes diversity and inclusivity in fashion.
Targeting - Individuals interested in inclusive fashion, body positivity advocates, and The general public in Manchester. By using a public mural, Simply Be reaches .
TARGET AUDIENCE
About the
Campaign -
An interesting aspect of the campaign is the use of street art to convey a positive and empowering message. The mural serves as a public statement, breaking traditional beauty norms and celebrating different body shapes.
Core Theme of the Campaign -
- Launch of Simply Be's "Serious About Shape" campaign in Manchester.
- Features the city's largest-ever mural as a central element.
- Captivating mural depicts five women with diverse body shapes wearing the same pair of jeans.
- Aims to champion inclusive fashion and promote body positivity.
- Innovative use of street art for conveying a positive and empowering message.
- Targets individuals interested in inclusive fashion and body positivity.
- Reaches a broad audience through the public display in Manchester.
- Breaks traditional beauty norms and celebrates diversity.