Silver Spoon - Sweet Moments
The campaign takes a health-conscious approach, leveraging the natural plant-derived aspect of Truvia. It presents sweetness as a part of joyful moments while maintaining a focus on healthier choices.
The main highlight is the promotion of Truvia, positioning it as a desirable and healthier alternative to traditional sweeteners. The campaign emphasizes the product's natural origins and calorie-free nature.
Targeting - Individuals who are health-conscious, seeking alternatives to traditional sweeteners, and are interested in calorie-free options derived from natural sources.
TARGET AUDIENCE
About the
Campaign -
The campaign takes a health-conscious approach, leveraging the natural plant-derived aspect of Truvia. It presents sweetness as a part of joyful moments while maintaining a focus on healthier choices.
Core Theme of the Campaign -
- Product Focus: Highlights Truvia as a calorie-free sweetener.
- Natural Origins: Emphasizes the natural, plant-derived properties of Truvia.
- Tagline Impact: Utilizes the tagline "Great taste. From a leaf. No calories."
- Health Conscious: Targets health-conscious consumers seeking healthier sweetening options.
- Joyful Moments: Associates sweet moments with the consumption of Truvia.
- Alternative Sweetener: Positions Truvia as a desirable alternative to traditional sweeteners.
- Calorie-Free Emphasis: Underlines the calorie-free nature of the sweetener.
- Brand Recognition: Strengthens the association of Silver Spoon with healthier sweetening choices.