SF Department - End Ageism Campaign
The campaign's focus on empowerment, emphasizing the skills, interests, and contributions of older people. It seeks to unite older individuals and adults with disabilities, harnessing their collective abilities to actively participate in reducing isolation.
A significant highlight is the campaign's collaborative effort to reframe aging, disrupt negative stereotypes, and create a positive narrative around aging. It strives to empower older individuals, reduce isolation, and encourage community engagement.
Targeting - The general public, with a specific focus on challenging perceptions and attitudes towards aging. The campaign aims to engage people of all ages to create a more inclusive and age-friendly environment.
TARGET AUDIENCE
About the
Campaign -
The campaign's focus on empowerment, emphasizing the skills, interests, and contributions of older people. It seeks to unite older individuals and adults with disabilities, harnessing their collective abilities to actively participate in reducing isolation.
Core Theme of the Campaign -
- Launched in November 2019 by the San Francisco Department, the "End Ageism" campaign addresses ageism and promotes a positive narrative around aging.
- The campaign collaboratively reframes aging, disrupts negative stereotypes, and encourages a more inclusive and supportive community.
- A key focus is on empowering older individuals and adults with disabilities, utilizing their skills and interests to reduce isolation.
- The campaign actively seeks to bring together older people, fostering a sense of community and shared purpose.
- It emphasizes the importance of challenging societal perceptions and attitudes towards aging.
- individuals of all ages, with the goal of creating a more age-friendly and inclusive society.
- By uniting the community, the campaign aims to reduce isolation and promote active engagement among older individuals.
- "End Ageism" campaign is a proactive initiative to build a more supportive and positive environment for aging individuals.