Seattle - Wet Kisses
The interesting aspect of the e�Wet Kissese� campaign is its innovative approach to promoting Seattle rainy climate. By turning something that might typically be seen as a drawback into a positive and engaging experience, the campaign cleverly rebrands the weather as a desirable feature, which is both creative and effective.
The highlight of the campaign is the traveling kissing booth, which serves as a fun and symbolic gesture to showcase Seattle rainy allure. This booth offers people in drier locations a taste of Seattle signature weather, highlighting the city unique charm in a memorable way.
The target audience includes potential tourists and locals from drier regions who might not be familiar with Seattle unique appeal. The campaign aims to attract those who are open to experiencing something different and are intrigued by the idea of embracing the city rainy weather.
TARGET AUDIENCE
About the
Campaign -
The interesting aspect of the e�Wet Kissese� campaign is its innovative approach to promoting Seattle rainy climate. By turning something that might typically be seen as a drawback into a positive and engaging experience, the campaign cleverly rebrands the weather as a desirable feature, which is both creative and effective.
Core Theme of the Campaign -
e� Unique Concept: The campaign turns Seattle rainy weather into a tourist attraction through a playful kissing booth.
e� Traveling Booth: The kissing booth travels to dry cities, inviting people to experience Seattle rain in a fun and engaging way.
e� Positive Spin: By highlighting the rainy weather as a charm rather than a nuisance, the campaign rebrands Seattle weather as a unique and desirable feature.
e� Interactive Experience: The kissing booth provides an interactive and memorable way for people to connect with Seattle weather, making the campaign more engaging.
e� Broad Appeal: The campaign targets both potential tourists and locals from regions that are typically dry, broadening its reach and appeal.
e� Visual Appeal: The visuals of the kissing booth and rainy weather help in creating a strong and distinctive image for the campaign.
e� Social Media Buzz: The interactive and unique nature of the campaign is likely to generate social media buzz and word-of-mouth promotion.
e� Rebranding Weather: The campaign successfully rebrands Seattle rainy climate as an endearing and attractive feature, enhancing the city tourism appeal.