ScottishPower - MyScottishPower Loyalty Scheme
This initiative reflects ScottishPower's commitment to customer satisfaction by directly reducing energy costs and fostering long-term loyalty through continuous rewards.
A notable feature is the immediate £5 energy credit granted to customers upon signing up, serving as an instant token of appreciation for their loyalty.
The scheme is aimed at ScottishPower's residential energy customers with an active gas and/or electricity supply and an online account, excluding those with traditional prepayment meters.
TARGET AUDIENCE
About the
Campaign -
This initiative reflects ScottishPower's commitment to customer satisfaction by directly reducing energy costs and fostering long-term loyalty through continuous rewards.
Core Theme of the Campaign -
1. Immediate £5 Energy Credit: Upon joining the loyalty scheme, customers receive a £5 credit applied directly to their energy account within 14 days.
2. Quarterly Loyalty Points: Members earn loyalty points every three months, which can be redeemed for various rewards and offers throughout the year.
3. Exclusive Future Rewards: ScottishPower plans to introduce additional benefits, discounts, and savings exclusively for loyalty scheme members in 2025.
4. Eligibility Criteria: The scheme is available to customers with an active gas and/or electricity supply and an online account, but not to those with traditional prepayment meters.
5. Simple Enrollment Process: Customers can easily join the scheme through their online account, making the process straightforward and accessible.
6. Direct Bill Credits: For customers with smart prepayment meters, the £5 credit is applied directly to their meter, ensuring immediate benefit.
7. Enhanced Customer Engagement: By offering tangible rewards, ScottishPower aims to strengthen customer relationships and encourage long-term loyalty.
8. Alignment with Industry Trends: Similar to initiatives by other energy firms, this scheme reflects a broader industry move towards rewarding customer loyalty and promoting engagement.