Save the Children - The Silent Emergency
The campaign introduces the concept of a "silent emergency," drawing attention to the often-overlooked crisis of maternal health, especially in conflict zones and areas affected by climate disasters.
A significant revelation is that nearly one in five children born this year will enter the world without medical care, placing both them and their mothers at heightened risk.

The campaign aims to engage global health policymakers, governments, non-governmental organizations, and the general public to advocate for improved maternal healthcare services.
TARGET AUDIENCE
About the
Campaign -
The campaign introduces the concept of a "silent emergency," drawing attention to the often-overlooked crisis of maternal health, especially in conflict zones and areas affected by climate disasters.

Core Theme of the Campaign -
1. Global Maternal Health Crisis: In 2024, 24 million mothers are expected to give birth without skilled medical assistance.
2. High-Risk Deliveries: Approximately 28 million women will deliver outside health facilities, increasing risks for mothers and newborns.
3. Conflict Zones: Mothers in war-torn regions are three times more likely to give birth without professional care.
4. Stagnant Progress: Global advancements in reducing maternal mortality have plateaued since 2015, hindering UN goals.
5. Climate Impact: Climate-related disasters further restrict access to essential maternal health services.
6. Call to Action: The campaign urges global leaders to strengthen healthcare systems and uphold reproductive rights.
7. Save the Children's Role: The organization provides midwifery services, funds delivery wards, and distributes birth kits worldwide.
8. Public Awareness: By labeling it a "silent emergency," the campaign seeks to amplify global attention and action towards maternal health.